Ken Hughes – Keynote Speaker

Leading consumer, cyber behaviouralist & customer experience strategist

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Ken Hughes Profile Picture

Specialist Subjects

  • Retail/ Retail technology and Innovation
  • Shopper Psychology/ Consumer behaviour
  • Neuromarketing
  • Shopper marketing


  • English


Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer and cyber shopper behaviour. He is internationally renowned for helping his largely blue-chip client base to understand the physical, digital and future consumer.

With 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come.

Ken Hughes advises some of the biggest brands in the world on customer experience, omnichannel strategy, artificial intelligence, shopper marketing, retail trends, the millennial / Gen Z shopper and the peer-to-peer economy.

As an accomplished author, TED speaker, part-time university lecturer and actor, his performances are insightful and thought-provoking. His presentations are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.

Drawing on his history as an actor, while his live stage performances are infamous, he is also now considered one of the world’s top virtual speakers, as engaging on screen as he is live in person.
As a behaviouralist and life strategist, he is also passionate about change, leadership, disruption, success, innovation, personal development and motivation. He brings this to life in his work with high performance athletes and executives all over the world.

Every year, Ken Hughes shares his thought-disrupting insight with tens of thousands of delegates globally. He is one of the most popular keynote speakers booked on the international conference and webinar circuit relating to the future of consumerism.

Regularly voted ‘Best Speaker’ at the events where he is invited to perform, he believes in engaging and delighting event attendees at every opportunity, live or virtually.

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