Nathalie Nahai is a new kind of futurist – one who delivers real, rather than theoretical information about why and how we use the web in the way we do, every hour of every day. Her research is convincing and accessible and her insights resonate with audiences at every level.
Calling herself a Web Psychologist, Nathalie has determined that there is a need and a place for someone to understand and explain to the consuming public why they work the way they do, and why the internet impacts so directly on decisions made at every juncture. She wrote the best-selling Webs of Influence: The Psychology of Online Persuasion, positioning herself as an innovation specialist who understands the trends and attitudes that impact the way we use the web. With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviours’.
Nathalie Nahai is the founder of the Institute of Web Psychology, which helps businesses apply scientific rigour to their design and decision-making processes, to achieve better engagement online. She lectures internationally on the subject of web psychology (audiences include eBay, Harvard Business Review and Google), and has worked with Fortune 500 companies, design agencies and SME’s. Nathalie is also a resident blogger at Psychology Today, and contributes to national publications and radio on the subject of online behaviour and research.
She is, however, actively looking for new audiences who would be interested in the themes of her new book, in particular how to build brand resilience by harnessing our values to meet evolving consumer expectations. The book has already attracted contributors such as Dan Pink, Cindy Gallop, David Rowan and Amy C Edmondson, and it has been described by best-selling author, Nir Eyal, as “A powerful, practical guide to thriving in difficult times – a must-read for business-leaders and change-makers seeking to build a better world”.
Nathalie Nahai recently launched book, “Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience” has already attracted contributors such as Dan Pink, Cindy Gallop, David Rowan and Amy C Edmondson, and it has been described by best-selling author, Nir Eyal, as “A powerful, practical guide to thriving in difficult times – a must-read for business-leaders and change-makers seeking to build a better world”.
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