Nathalie Nahai is a new kind of futurist – one who delivers real, rather than theoretical information about why and how we use the web in the way we do, every hour of every day. Her research is convincing and accessible and her insights resonate with audiences at every level.
Described as “a rare polymath with deep expertise in tech, marketing and psychology”, Nathalie Nahai’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today.
Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”.
A popular speaker, consultant and facilitator to Fortune 500 companies, Nathalie Nahai also serves as a behavioural science advisor and teaches organisations how to ethically apply behavioural science principles to enhance their business. Having lectured at some of the world’s most prestigious institutions, Nathalie’s ability to ignite conversation and offer tools and strategies with which to harness human potential, has helped countless organisations transform how they approach business online, with clients including Google, Accenture, Unilever and Harvard Business Review, among others.
As we enter an age of accelerated technological transformation, the insights and tools outlined in her new book, Business Unusual, teach audiences how to adapt and respond to changing market conditions, by harnessing evolving consumer behaviours to build business resilience. The book has already attracted contributors such as Dan Pink, Cindy Gallop, David Rowan and Amy C Edmondson, and it has been described by best-selling author, Nir Eyal, as “A powerful, practical guide to thriving in difficult times – a must-read for business-leaders and change-makers seeking to build a better world”.
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