Nathalie Nahai is a new kind of futurist – one who delivers real, rather than theoretical information about why and how we use the web in the way we do, every hour of every day. Her research is convincing and accessible and her insights resonate with audiences at every level.
Described as “a rare polymath with deep expertise in tech, marketing and psychology”, Nathalie Nahai’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Having co-hosted the Guardian’s Tech Weekly, her independent podcast, Nathalie Nahai In Conversation, enquires into our relationship with one another, technology and the natural world, and is ranked in the top 3% worldwide in its category.
Her best-selling book, Webs Of Influence: The Psychology of Online Persuasion, has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”.
A popular speaker, consultant and facilitator to Fortune 500 companies, Nathalie also serves as a behavioural science advisor and teaches organisations how to ethically apply behavioural science principles to enhance their business. Having lectured at some of the world’s most prestigious institutions, Nathalie Nahai’s ability to ignite conversation and offer tools and strategies with which to harness human potential, has helped countless organisations transform how they approach business online, with clients including Google, Accenture, Unilever and Harvard Business Review, among others.
As we enter an age of accelerated technological transformation, the insights and tools outlined in her new book, Business Unusual, teach audiences how to adapt and respond to changing market conditions, by harnessing evolving consumer behaviours to build business resilience. The book has already attracted contributors such as Dan Pink, Cindy Gallop, David Rowan and Amy C Edmondson, and it has been described by best- selling author, Nir Eyal, as “A powerful, practical guide to thriving in difficult times – a must-read for business-leaders and change-makers seeking to build a better world”.
In the aftermath of upheaval, with so much of our communication now online, how can organisations adapt to rapidly changing consumer behaviours and expectations, in order to future-proof their brand and reputation? In this talk, we’ll explore the role of trust and transparency in decision-making, how to harness trends around social identity, values and eudaimonic consumerism, and map out how you can meet the deeper human needs for self-determination to design meaningful customer experiences that will cultivate stronger brand attachment.
With the majority of our communication taking place online, how can brands bridge the gap of asynchronous interactions to engage more meaningfully with their customers? In this talk, we’ll explore what defines credible brands, what to do when trust gets broken, and how to repair rupture by ensuring we don’t fall into the “empathy gap.”
You’ll learn how to mirror language to build rapport, and how to harness the principle of homophily to design content that appeals more persuasively to your intended audience. Finally, we’ll uncover the hidden dynamics of social identity theory to explore how you can craft your communication to resonate with the cherished values of your customers.
Why do some brands attract and retain new customers, where others fail? When it comes to designing persuasive websites, apps or tools, it’s those that can turn initial engagement into habitual use that become the most successful. Whether you represent a small business or a multinational organisation, success depends on your ability to leverage specific consumer dynamics online.
In this talk, we’ll explore some of the most powerful psychological principles you’ll need to create habit-forming, engaging and rewarding interactions for your clients. From how to use endowed progress, sunk-cost fallacy and appointment dynamics, to processing fluency and dopamine loops, you’ll come away with a robust understanding of the principles, examples and tactics you can apply to keep your customers happy and coming back for more.
Why do we share certain things and not others? And why do some brands get all the attention on social media, while others wallow in silence? With the bulk of consumers increasingly spending their time and money online, if businesses are to thrive, they must understand how to meet customers where they are and build an engaging relationship that delights and rewards.
In this talk, we’ll explore the underlying principles, triggers and social dynamics that underpin how and why we share, and unpack how you can attract and engage customers more successfully. From harnessing social validation and mood-alteration, to crafting homogenous and heterogenous content strategies, you’ll come away with an inside view of the dynamics that make our social feeds so irresistible, along with the tools you need to leverage these ethically in your business.
Why are some headlines, videos and pieces of content so much more persuasive than others? And how can we use smart personalisation to ethically enhance experiences for our customers? In this presentation, we’ll explore how you can use the golden standard for personality profiling, The Big Five, to design persuasive content, marketing and adverts that engage and convert. From personality-based keywords to message framing and tools, you’ll come away with actionable points, principles and examples you can use to optimise your content strategy so that it engages, delights and moves people to action.
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