Philippe Borremans is a leading authority on AI-driven crisis, risk, and emergency communication with over 25 years of experience spanning 30+ countries. As the author of “Mastering Crisis Communication with ChatGPT: A Practical Guide” (2023), he bridges the critical gap between emerging technologies and high-stakes communication management. A trusted advisor... Read more
Philippe Borremans is a leading authority on AI-driven crisis, risk, and emergency communication with over 25 years of experience spanning 30+ countries. As the author of “Mastering Crisis Communication with ChatGPT: A Practical Guide” (2023), he bridges the critical gap between emerging technologies and high-stakes communication management. A trusted advisor to global organizations including the World Health Organization, the European Council, and multinational corporations, Philippe brings deep expertise in public health emergencies, corporate crisis communication, and AI-enhanced communication strategies. He is the creator of the Universal Adaptive Crisis Communication framework (UACC).
Philippe hosts the influential “Wag The Dog” weekly newsletter and podcast, focusing on emerging trends in risk, crisis, and emergency communication, with particular emphasis on AI and technology integration. As a member of The Resilience Advisors Network, he collaborates with over 100 top resilience and civil protection experts worldwide, contributing to cutting-edge developments in emergency, crisis, and disaster risk management. His speaking portfolio includes prestigious events such as the International Association of Emergency Managers (IAEM) Annual Conference, Davos Communications Summit, and the World Crisis and Emergency Management Summit. His hands-on workshops and keynotes consistently receive outstanding feedback for combining strategic insights with practical, implementable solutions.
As the immediate past President of the International Public Relations Association (IPRA 2021), former Vice President of the International Association of Risk and Crisis Communication (IARCC), and member of the International Association of Emergency Managers (IAEM) Philippe brings unparalleled industry insights to his presentations. His corporate experience includes leadership roles at IBM and Porter Novelli International, providing him with a unique perspective on organizational challenges and solutions.
Philippe is particularly known for:
Pioneering AI integration in crisis, risk and emergency communication
Designing real-time and full scale crisis simulation programs
Creating implementable frameworks for emergency response
Bridging cultural and organizational communication gaps
Delivering actionable insights for immediate implementation
Based in Europe, Philippe regularly delivers keynotes, workshops, and training programs globally, with particular expertise in Europe, Middle East, Africa, and Asia markets. He is fluent in English, French, and Dutch.
How artificial intelligence is changing the speed, scale, and structure of high-stakes messaging — and what your organization needs to do now to stay ahead.
When outrage becomes a strategy, your communication becomes a shield. Learn how to recognize digital manipulation, manage polarizing narratives, and protect institutional trust.
A field-tested model built for today’s polycrisis environment. Learn how to adapt messaging rapidly across unpredictable, overlapping threats — and keep public trust intact.
Today’s crises don’t happen in isolation — they overlap, accelerate each other, and demand coordinated, adaptive communication strategies. In this talk, I explore how to manage public trust and engagement when multiple emergencies collide — from...