Silvia Garcia – Keynote Speaker

Former Coca-Cola Global Director of Happiness, Marketing and Communication

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Specialist Subjects

  • (RE)Build trust and confidence
  • The Art and Science of Marketing
  • The art and science of selling
  • Seven + 1 ways to boost happiness at work and impact your business results
  • The power of me
  • The power of a positive team
  • “What do they want?” How to attract and retail talent


Have you ever wondered who was responsible for Coca-Cola’s association with happiness? Or why during the past 15 years, Coca-Cola employees’ consistently over delivered in creativity and performance? As International Marketing Director and President of the Happiness Institute for Coca-Cola Silvia Garcia was the organization’s expert on emotions and how they influence our decisions.

She oversaw the marketing and leadership strategies for 198 countries. Silvia has lived in the US, France, Ireland, Sweden and Spain. Multicultural, she knows how to engage with all types of audiences with awe-inspiring work-related examples of applying the science of happiness at work.

Highly demanded all around the world, her speeches have been said to change “lives and companies”. Silvia is a worldwide expert on positive leadership and happiness at work.

Her clients range from organizations such as the World Business Forum, AXA, Lilly, or Google to local businesses. Whether your objectives are related to your organization’s vision and culture, or to boosting your bottom line results, Silvia will be eye-opening on how the science of happiness can help you or your organization become more profitable, happier and successful.

Popular Talks by Silvia Garcia

(RE)Build trust and confidence

Trust and job satisfaction are at historic lows.  Silvia helps organizations from all horizons reignite by discovering how they can restore confidence and trust. In this mind-blowing talk that takes the audience from the time of the Neanderthals to Silicon Valley, Silvia proves that the way forward is to make everyone feel appreciated and valued for their unique values and contributions to the common goal.  At the same time, the audience will understand why when people feel threatened, they cannot simply trust anyone. Based on neuroscience and positive psychology alongside examples from the workplace, Silvia provides practical applications for fostering confidence and trust again.

The Art and Science of Marketing

Discover the marketing strategy that sets the most valued brands apart. Longtime director of marketing for Coca-Cola, Silvia has multiple success stories to illustrate how to combine the art and science of marketing. On the verge of business and neuroscience, Silvia will unveil how consumers’ brains react to different types of information and purchase situations. If you have a great product, service, or company and you want to reach your audience’s hearts and wallets, you do not want to miss this highly demanded keynote!

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