Have you ever wondered who was responsible for Coca-Cola’s association with happiness? Or why during the past 15 years, Coca-Cola employees’ consistently over delivered in creativity and performance? As International Marketing Director and President of the Happiness Institute for Coca-Cola Silvia Garcia was the organization’s expert on emotions and how they influence our decisions.
She oversaw the marketing and leadership strategies for 198 countries. Silvia has lived in the US, France, Ireland, Sweden and Spain. Multicultural, she knows how to engage with all types of audiences with awe-inspiring work-related examples of applying the science of happiness at work.
Highly demanded all around the world, her speeches have been said to change “lives and companies”. Silvia is a worldwide expert on positive leadership and happiness at work.
Her clients range from organizations such as the World Business Forum, AXA, Lilly, or Google to local businesses. Whether your objectives are related to your organization’s vision and culture, or to boosting your bottom line results, Silvia will be eye-opening on how the science of happiness can help you or your organization become more profitable, happier and successful.
Trust and job satisfaction are at historic lows. Silvia helps organizations from all horizons reignite by discovering how they can restore confidence and trust. In this mind-blowing talk that takes the audience from the time of the Neanderthals to Silicon Valley, Silvia proves that the way forward is to make everyone feel appreciated and valued for their unique values and contributions to the common goal. At the same time, the audience will understand why when people feel threatened, they cannot simply trust anyone. Based on neuroscience and positive psychology alongside examples from the workplace, Silvia provides practical applications for fostering confidence and trust again.
Discover the marketing strategy that sets the most valued brands apart. Longtime director of marketing for Coca-Cola, Silvia has multiple success stories to illustrate how to combine the art and science of marketing. On the verge of business and neuroscience, Silvia will unveil how consumers’ brains react to different types of information and purchase situations. If you have a great product, service, or company and you want to reach your audience’s hearts and wallets, you do not want to miss this highly demanded keynote!
It is a must for all those looking for science-based tools and tips to sell more. Discover the unsuspected purchase reactions resulting from emotions such as fear, anxiety, desire, or security, and how to earn customers’ trust and serve them better. This engaging speech will take us from the “trees to the shopping mall”. Silvia will share with the audience a proprietary emotional map to provide participants with the best ways to overpass the subconscious barriers that prevent many people from finalizing their purchase.
It is a client’s favorite that Silvia keeps reinventing to match the audience’s current needs. She has performed versions of this presentation in more than 10 countries – and like few other leadership experts, Silvia captures the intersection between happiness at work and business results. She guides the audience to a better understanding of the competitive advantage that an emotionally safe workplace is and uncovers the seven + 1 ways to increase happiness at work and soar your KPIs. A must for all companies looking to get ahead in the market.
A humanistic and captivating keynote about the science-based possibilities that each of us has to feel happier and fuel our success. Just as we are redefining work, Silvia discovers how to use resilience tools to recover happiness, and she’s got the toolbox ready for anyone who wants to increase their satisfaction at work, improve their relationships or live a happier life. “The Power of Me ” is a call to arms for resilience, for trusting the intellectual and the emotional in us, for reclaiming the science-based methods that have helped many become happier and successful. You will be taken on a journey that is also deeply personal for Silvia, and her views of what a truly humanistic world can and should look like. A must for all companies looking to provide their employees with science-based tools to maintain emotional wellbeing at work.
The world’s largest organizations call in Silvia Garcia to guide them restoring confidence and forwarding progress. Hard times and change make many managers succumb to helplessness, with their teams and clients quickly following. Silvia inspires how to maintain high levels of success and leadership during any challenge. And no, this is not a keynote about being optimistic. Instead, it is a collection of cutting-edge discoveries on how to bring the positive genius inside of each of us and accept the negative as a part that is also necessary. Entertaining the audience with real case studies and interactive experiments Silvia makes strategy come alive.
The great resignation is, for better and for worse, a wake-up call for anyone who wants to understand the future of business, politics, culture and of course all things talent. In this keynote the analysis of why most people leaves and how you can retain talent will strike any listener as mind-blowing. In her presentation, Silvia explains the success of Southwest airlines versus Delta, Costco versus Walmart, as she also delivers insight into the eight ingredients that science has found to be the building blocks of the preferred companies to work for. This is a presentation you do not want to miss if you are on a quest to attract and retain the best talent!
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