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Tom Mercer is the Founder of MOMA Foods, a London based breakfast food brand. Frustrated with the lack of quality breakfast on the market Mercer decided to leave his job in the City and do something about it. MOMA was a genuine grass roots start up – the first kitchen was under a railway arch in South London and the first retail outlet was a stall (made from a converted filing cabinet) in Waterloo station. MOMA is now the fastest growing porridge brand on the market and the #1 UK bircher muesli brand.
Tom Mercer has a wealth of experience across all areas of setting up a business in the food industry – from inception, strategy, sales, operations, finance, marketing and product development. He has successfully sold MOMA into all the main UK supermarkets, the food service sector, high street retail, seven airlines, and various train companies. He has also set up five different outsourced manufacturing relationships, built a great team, and is always working on new product innovation.
MOMA has been a fascinating journey since it started in 2006 - with valuable lessons to share about negotiating the pitfalls, maximising the opportunities, and having the resilience to see it through.