Each week, our colleague Maria Franzoni invites one of our keynote speakers to discuss their life, work, current projects and passions. We hope that hearing more about them will allow you to get a better understanding of who they are.
As consumers we are becoming increasingly cynical about who we buy from, we want authenticity, meaningful connections and a great experience. Maria’s guest this week is a business psychologist of global renown, currently a lecturer at University College London – he was the first person to establish the field of consumer psychology in the UK.
He uses psychology to work out what consumers want and to help companies build solutions that are long lasting and more absorbing. Today she is hoping he will help us to understand how people connect with brands and services and crucially why.
Please welcome her guest, Dr. Dimitrios Tsivrikos.
Dr. Dimitrios Tsivrikos – Guest
Dr. Dimitrios Tsivrikos is a leading commentator on consumer behaviour/psychology and a frequent guest on the BBC, as well as, acted as a scientific consultant in various periodicals such as Property Week, Esquire and The Guardian.
Maria Franzoni – Host
Maria Franzoni is one of the most experienced speaker bookers in Europe and a recognised speaking industry expert. She has been a part of the London Speaker Bureau since 2000 & is the founder of MFL, a licensed office of London Speaker Bureau.
Are you interested in booking any of our speakers featured on our podcasts, for either a virtual or live event?