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Keynote Speaker
Aaron Ross
Bestselling Author of Predictable Revenue, Sales Kickoff and Revenue Growth Keynote Speaker
Popular talks
- After Outbound: How Revenue Grows When Nobody Answers
- Keep Your Nerve: What to Do When Nobody Knows What’s Next
- Workshop: Narrow to Win
Talks
Popular talks by Aaron Ross
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After Outbound: How Revenue Grows When Nobody Answers
Aaron Ross wrote Predictable Revenue, the outbound playbook that built Salesforce’s first $100M+ outbound sales engine and was copied by thousands of companies. Then he watched everyone run the same play, and AI let them run it a hundred times faster, until buyers stopped answering. In this keynote, Aaron explains…
Aaron Ross wrote Predictable Revenue, the outbound playbook that built Salesforce’s first $100M+ outbound sales engine and was copied by thousands of companies. Then he watched everyone run the same play, and AI let them run it a hundred times faster, until buyers stopped answering.
In this keynote, Aaron explains what actually broke, why “more activity” can make it worse, and what to do instead. He explores how to identify where demand is actually pulling you, turn existing trust and relationships into pipeline, avoid the AI-driven “Sameness Trap”, and build growth that is repeatable and durable. A candid, funny talk from the one person who can’t blame the playbook… because he wrote it.
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Keep Your Nerve: What to Do When Nobody Knows What’s Next
Aaron Ross wrote the playbook on making revenue predictable. His own life has been anything but. From business setbacks and uncertainty to raising ten children and moving his family from the US to Scotland just before the world shut down, he knows a thing or two about being scared and…
Aaron Ross wrote the playbook on making revenue predictable. His own life has been anything but. From business setbacks and uncertainty to raising ten children and moving his family from the US to Scotland just before the world shut down, he knows a thing or two about being scared and doing it anyway.
This talk explores how people keep going when the market, the pipeline and the voice in their head all say “wait”. Aaron looks at why nobody really knows what comes next, how to act without having every answer, focus on what you can influence, and why simply going out and talking to people can be the most effective way to get unstuck. Expect real stories, some laughs, and practical ideas your people can use the next morning.
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Workshop: Narrow to Win
The keynote changes how people think. The workshop is where they do the work. In a small room of 10 to 40 people, Aaron takes the ideas off the stage and puts them to work on your business: identifying the specific segment where you can win, getting closer to the…
The keynote changes how people think. The workshop is where they do the work. In a small room of 10 to 40 people, Aaron takes the ideas off the stage and puts them to work on your business: identifying the specific segment where you can win, getting closer to the customer’s problem, and finding where demand is already pulling.
It runs as a keynote-plus-workshop package of around two hours with content and exercises interleaved, or as a half-day for teams that want to go deeper. It works alongside either keynote.
Biography
About Aaron Ross
Aaron Ross is the author of Predictable Revenue, called “the sales bible of Silicon Valley”, with half a million copies of his books sold across editions and languages. At Salesforce he created the outbound and sales specialisation models that became the industry standards, and the template for the SDR role itself, the job AI is now, in theory, automating away. Nobody is better placed to say what comes next. He co-wrote From Impossible to Inevitable with SaaStr founder Jason Lemkin, the hypergrowth playbook drawn from Twilio, HubSpot, Marketo, Salesforce and EchoSign, and published Predictable Income in 2026.
He’s a practitioner, not a futurist: he sits on the boards of VisualizeROI, Administrate and Nuvini, and has driven more than $50 million to his own companies. He’s worked with companies big and small, including Cisco, Salesforce, Google, IBM, SAP, Oracle, Red Hat and many more.
Aaron speaks around the world. Recent stages include SaaStr AI, 6sense Inspire (London), ELG Con (London), ROI Group Sales Forum (Milan), Zoho CRM Zummit (Brazil), inOrbit (Slovenia), Receita Previsível and BCONEXUS (Brazil), 30X (Bogotá), VRM Intel (Nashville) and a global private equity firm’s portfolio leadership summit (USA).
His books are translated into Portuguese, Spanish, Chinese, Japanese and Polish. In Brazil, where he’s spoken more than a dozen times, his business partner calls him “the Beyoncé of B2B”, which is only partly a joke.
Stanford-educated. 10 kids. Moved the family from the US to Edinburgh in early 2020, weeks before the world shut down. He is recognised in cafés and on the street in São Paulo, but never in Scotland.
Testimonials
What clients say about Aaron Ross
“We had 400-plus C-level leaders in the room, running very different businesses at very different stages of sales maturity. Aaron made the session land across all of them without watering anything down. He did the homework on our portfolio beforehand, challenged a few of our assumptions on stage, and gave people a genuinely new way to think about where their growth was really getting stuck. The conversations carried on long after he’d left the stage.”
“He was the only speaker we’ve brought in whose framework our members had already read. Most of them owned Predictable Revenue and stopped Aaron in the halls to talk about it. Our members want to see the machine built on their own numbers, in the room. That’s exactly what Aaron did in the hot seats.”
Predictable Revenue “has become the key handbook for most SaaS founders on how to think about building and improving a sales team.”
“Aaron was absolutely amazing. His session was the most engaging and impactful.”
“Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com.”
How to book Aaron Ross
Answers on fees, availability and booking process.
How do I book Aaron Ross for a keynote speech?
You can book Aaron Ross through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Aaron's current availability, speaking fees and any specific requirements for your event.
What are Aaron Ross's speaking fees?
Aaron Ross's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Aaron tailored to your event.
What topics does Aaron Ross speak about?
Aaron Ross speaks on Artificial Intelligence, Entrepreneurs, Leadership, Marketing, Strategy. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Aaron to align the content with your delegates and goals.
Is Aaron Ross available for international events?
London Speaker Bureau can book Aaron Ross for events worldwide, subject to Aaron's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Does Aaron Ross deliver virtual or online keynotes?
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Aaron Ross is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
How long is a typical keynote by Aaron Ross?
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Aaron can accommodate.
Can Aaron Ross tailor the keynote to our industry and audience?
London Speaker Bureau will brief Aaron Ross on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Aaron can offer.
What languages does Aaron Ross present in?
Aaron Ross delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
What makes Aaron Ross a strong fit as a keynote speaker?
Aaron Ross's areas of expertise include Artificial Intelligence, Entrepreneurs, Leadership, Marketing, Strategy. To get a clear sense of Aaron's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
What kind of events can Aaron Ross speak at?
Aaron Ross can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Artificial Intelligence, Entrepreneurs, Leadership, Marketing, Strategy is relevant. Details of Aaron's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Does Aaron Ross offer workshops, panels or fireside chats in addition to keynotes?
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Aaron Ross is able to offer alongside or instead of a keynote.
How far in advance should we book Aaron Ross?
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Aaron Ross, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Aaron's current availability for your dates.
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