Brad Jakeman serves as the Founding Managing Partner of Rethink Food alongside Rini Greenfield. Brad is the former president of PepsiCo’s Global Beverage Group, accounting for more than $20BN in revenue. Brad was instrumental in driving financial returns while re-tooling the beverage portfolio for the future. Through marketing, innovation, M&A and product reformulation Brad significantly reshaped the PepsiCo beverage portfolio toward healthier, more nutritious options. During his seven year tenure, PepsiCo’s market cap increased by 52% outpacing the principal competitor... Read More
Brad Jakeman serves as the Founding Managing Partner of Rethink Food alongside Rini Greenfield. Brad is the former president of PepsiCo’s Global Beverage Group, accounting for more than $20BN in revenue. Brad was instrumental in driving financial returns while re-tooling the beverage portfolio for the future. Through marketing, innovation, M&A and product reformulation Brad significantly reshaped the PepsiCo beverage portfolio toward healthier, more nutritious options.
During his seven year tenure, PepsiCo’s market cap increased by 52% outpacing the principal competitor by 24%, ROIC grew from 9.5% to 24.8% and PepsiCo returned over $45BN to shareholders, all while making significant progress toward a more sustainable future for the company and society.
Brad implemented one of the largest reformulation efforts in packaged good history to remove one third of added sugar from over 600+ beverage SKUs. He created double-digit growth in PepsiCo’s water portfolio, including one of the most successful launches in packaged good history with LifeWTR ($250MM Retail Sales in year one) and drove Aquafina to the #1 packaged water brand globally. He also spear-headed key M&A efforts, notably SodaStream, the world’s largest carbonated water brand that alone is expected to eliminate 67 billion single-use plastic packages by 2025.
As part of Rethink Food, Brad is part of a team that seeks to disrupt the legacy food system by investing in early-stage companies with disruptive ideas and technologies that reduce costs, increase access to healthy food, and prioritize positive environmental effects. Investment areas include AgTech & Precision Farming, Packaging Technology, Food As Medicine, No/Low Waste Tech, Ingredient Technology, and Sustainable Distribution.
Brad is considered one of the world’s leading branding thought leaders and has been named one of the top 5 ‘Most Indispensable Executives in Tech, Media and Marketing’ for two years in a row by Adweek. Brad currently serves as Vice Chairman of the Board of The Humane Society, the world’s largest animal welfare organization.