Brad Jakeman – Keynote Speaker

Former President, PepsiCo Global Beverage Group and now Senior Advisor, Boston Consulting Group

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Brad Jakeman Profile Picture

Specialist Subjects

  • Marketing Strategy
  • Advertising
  • Brand Building
  • Design and Innovation
  • Food
  • FoodTech
  • Investing

Language

  • English

Biography

Brad Jakeman serves as the Founding Managing Partner of Rethink Food alongside Rini Greenfield. Brad is the former president of PepsiCo’s Global Beverage Group, accounting for more than $20BN in revenue. Brad was instrumental in driving financial returns while re-tooling the beverage portfolio for the future. Through marketing, innovation, M&A and product reformulation Brad significantly reshaped the PepsiCo beverage portfolio toward healthier, more nutritious options.

During his seven year tenure, PepsiCo’s market cap increased by 52% outpacing the principal competitor by 24%, ROIC grew from 9.5% to 24.8% and PepsiCo returned over $45BN to shareholders, all while making significant progress toward a more sustainable future for the company and society.

Brad implemented one of the largest reformulation efforts in packaged good history to remove one third of added sugar from over 600+ beverage SKUs. He created double-digit growth in PepsiCo’s water portfolio, including one of the most successful launches in packaged good history with LifeWTR ($250MM Retail Sales in year one) and drove Aquafina to the #1 packaged water brand globally. He also spear-headed key M&A efforts, notably SodaStream, the world’s largest carbonated water brand that alone is expected to eliminate 67 billion single-use plastic packages by 2025.

As part of Rethink Food, Brad is part of a team that seeks to disrupt the legacy food system by investing in early-stage companies with disruptive ideas and technologies that reduce costs, increase access to healthy food, and prioritize positive environmental effects. Investment areas include AgTech & Precision Farming, Packaging Technology, Food As Medicine, No/Low Waste Tech, Ingredient Technology, and Sustainable Distribution.

Brad is considered one of the world’s leading branding thought leaders and has been named one of the top 5 ‘Most Indispensable Executives in Tech, Media and Marketing’ for two years in a row by Adweek. Brad currently serves as Vice Chairman of the Board of The Humane Society, the world’s largest animal welfare organization.

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