Jeremy Schwartz is a multinational CEO having led The Body Shop, Pandora and Conival PLC, been Managing Director for L’Oréal UK, CMO and Marketing Director for News International, Coca-Cola and Sainsbury’s supermarkets. He is now Chairman of the Kantar/WPP Sustainability and Diversity practice and advisor to McKinsey’s Business Transformation practice.
His experience covers a diversity of cultures, channels and products which gives him a unique perspective and insight on the leadership and management demands for global and country level teams and investors worldwide.
As CEO Jeremy Schwartz has overseen operations in ninety countries from the US to China, Brazil to Saudi and the UK to Ukraine and he and his teams have driven e-commerce and omnichannel growth and managed owned and franchise direct-to-consumer retailing across 3500 stores.
Throughout Jeremy’s career he has been the architect of a number of business, brand and product transformations. His expertise in consumer insight, marketing and brands has many notable firsts such as launching the line “Because I’m Worth it”, creating the multibillion $ Coke Zero brand and has underpinned the business turnarounds of The Body Shop, Pandora and Sainsbury’s each of which have moved from decline into sustained growth.
Jeremy Schwartz is one of the few CMO’s to become a CEO and his wealth of experience underpins his insights on the leadership mindset, qualities and skills needed to succeed in today’s complex and disruptive times. “The 7 New Rules of Leadership for a Post Pandemic World” are packed with relevant and up to date personal examples, tips, tricks and concrete actions that an audience can apply straightaway.
The 7 New Rules of Leadership for a Post Pandemic World will inspire every business leader with exciting and concrete ways to overcome the challenges they face today and secure superior business results they want. Each rule gives a fresh perspective to the responsibilities of leadership from crafting and making purpose full moves to dissecting the money to ensure profitable growth is delivered. The rules empower the listener with fresh, progressive ways to get better results leading teams of individuals to achieve extraordinary goals. Jeremy has personally applied and tested each rule across his CEO roles and shares the real-life stories and experiences that both he and other converts have experienced.
Jeremy creates inspiring, unforgettable purpose statements that inspire iconic moves. He shows how business leaders can do that too, sharing examples of purpose statements his team created for The Body Shop, L’Oreal, Pandora and a number of consulting clients. More importantly, Jeremy explains how business leaders have to act to make their purpose count to drive business results. Full of practical actions and examples Jeremy shows how to drive on-purpose actions day to day actions. Then how a purpose should be used to springboard transformational innovations that bring new revenue streams and demonstrate purpose drives extraordinary actions. Of course, many people believe a purpose is about sustainability and social responsibility, but Jeremy shows it is much more than just that, it is a whole new way to run a company, lead your people and do business.
Investors and business leaders alike wish to set and reach extraordinary goals, yet some can fail to do so. Jeremy unpacks the reasons why companies and leaders fail to reach their full potential. He shares his experiences of unspoken fears, corporate myths and the disconnect from customers that paralyse action. Jeremy gives personal examples that pump up the courage and gives tools that shrink the perceived Risks and especially their consequences. Feel the excitement and empowerment Jeremy conveys that has audiences turning vague wishes into concrete actions. The pandemic has shown that people, organisations and even governments can make the extraordinary happen. With Jeremy’s new leadership rules he shares his concrete tools that turn this one off into a systematic way to do business.
Jeremy takes a provocative stance on the role business leaders must take to make ecommerce and digital commerce their first priority. Many companies have made a digital transformation but then languish with complacency thinking this is job done. Jeremy explains why running ecommerce is just the beginning of the beginning. Now it is about serious investment and agile and incremental improvements that make customers addicted to your site. Jeremy offers concrete, specific actions and examples that can be actioned immediately. As CEO he pivoted the multibillion-dollar Pandora from a retailer with 2500 stores to a digital ecommerce platform with some stores that out-performed all competitors during the pandemic. Jeremy takes his audience on a live journey on different websites, dissecting both the strange whims of consumers and the brilliant way some companies identify these and respond.
As CEO The Body Shop Jeremy followed in the founder’s [Anita Roddick started the company in 1976] pioneering approach to making the company the most sustainable global company and as host of the podcast Saving Tomorrows Planet, Jeremy talks to pioneering people around the world taking action to save the planet. Jeremy combines the visionary thinking of inventing products and services that contribute to zero carbon emissions with the practical pressures and investor obligations of a CEO. Jeremy shows concretely how companies can organise themselves to step up and exhibit courage, commitment and creativity to invent at pace new fossil fuel free solutions. At the same he shares his very grounded and practical business model and business plan migration tools to illustrate the economic to journey from existing, low cost, high CO2 polluting products and into ones which target zero climate pollution that can Save the Planet.
The Revolution in technology, globalisation and the empowered consumer has not been fully matched by a Revolution in Leadership. Jeremy’s 7 New Rules of Leadership are the antidote to this Revolution. Jeremy shares what areas of Leadership need to rapidly evolve and modernise to keep up with employee expectations from Leaders and to compete with external disrupters. Jeremy speaks from experience sharing concrete and granular practices that every Leader should embrace. Even titles need to be reinvented and every CEO needs to replace their army of Middle Managers with Middle Leaders. Then Business Leaders would see their corporate strategies and plans executed with greater understanding, speed and ownership throughout all the employees. At a time where productivity has languished for years Jeremy forcibly makes the case for continual re training and coaching feedback to keep up with and stay relevant in the face of the relentless march of Artificial Intelligence and technology.
Sounds so obvious that everyone in a company knows how to increase profits, but many Business Leaders and almost all employees have little idea Where the Money Is. It is time to Smash Averages and Dissect in Detail customers, products, channels and services to understand what makes the money. At a customer level there are super buyers who only 20% in number can often account for 80% in sales. Few marketeers explicitly target super buyers with specific activity, yet these will reap the greatest rewards. All too often Gross Margin is tracked at an aggregate level but smash this average and expose the tail of products that are super dilutive. They need to be removed or reengineered. Empower employees with the knowledge and responsibility of running their P&L and store managers to media managers will thrive on the responsibility.
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