Jon Lakefish is an award-winning speaker, with a Branding + Marketing + Data career spanning over 20 years along with an MBA from one of the Nation’s top ranked public Universities, The Foster School of Business at the University of Washington.
From multi-billion dollar internationally recognized restaurants brands to the largest Garden & Home retailer in the west… from the nation’s “hottest new restaurant concept” to a multi-billion dollar community developer, Jon’s expertise in building brands and creating award winning marketing content includes businesses of every size across multiple industries.
Throughout it all Jon has seen, and learned from, just about every type of experience you will encounter as you grow your brand. Jon Lakefish will make you think differently about Marketing & Data. If you are a Business Leader, looking to learn more about creating or reigniting your Brand, Jon Lakefish is your go to speaker! He will share some of the best practices you can use to grow your business, increase your income, hire amazing team members and so much more!
ChatGPT and other AI platforms are popping up and marketing and branding professionals are slowly embracing them. In this workshop we will share details on what ChatGPT is, along with using it in real-time. You will take a look at some other AI platforms that are taking Graphic Design to a whole new level and we will review some uses that are currently in play. You will then have a discussion about whether these tools are essential for the future of marketing and branding or if they are a form of cheating.
Jon’s perspective is that these tools are here to stay and will only get better and better, and those of us that know about them, will have an edge over our competition
In this fast paced session, you will go over everything you need to know as you create and grow your brand. From Authenticity (being honest in everything you do) to Zooming In & Zooming Out (seeing your brand from the perspective of your customers, your team members, and your stakeholders), this session covers it all.
You will leave with a list of things you can do to build your brand, and Jon’ll be a phone call or an email away if you have any questions along the way.
Data is everywhere… and often times it is confusing to decide what actions you need to take to turn your data into sales and income. In this session, together you will focus on 2 things:
– Making sure everyone is looking at the right data?
– Confirming that everyone is accurately interpreting the data and making the right decisions?
Jon’ll share a dashboard that I use, and show everyone why it helps lead to increased sales and income for the brands he has been working with throughout my career.
Digital Marketing & Social Media are centered around connecting with people…bringing people together and sharing in a common interest or passion! In this interactive session, Jon will share 5 of the most important steps you need to take to make sure your brand’s social media presence and digital marketing campaigns connect and resonate with your customers.
There is a difference between interacting with a possible customer and wanting to enjoy a cup of coffee with a family member as you learn more about them. During this presentation, you will share some of the easiest ways you and your team can get to know your customers and what you can do to help make them feel like they are a part of your family! It can be as easy as a handwritten thank you letter to customers that have repeatedly purchased something from you or as detailed as a complete CRM platform, focused on making the customer feel special! It doesn’t take much, and your competition most likely isn’t doing anything….so now is your chance to shine!
This is an interactive session where you play a fun game similar to Jeopardy where everyone learns about Marketing, Branding and Data in a fun and engaging way! Jon breaks everyone up into teams, provide buzzers, daily double clues and prizes. This is unlike any other session you have ever attended and is meant to get the attendees up, meeting one another, having fun engaging with each other and with me and most importantly, having fun, while they learn!
How to create world class marketing teams by finding the right people that fit the culture, both internal employees and external employees.
Jon’s 15 years work experience with 2 global restaurant concepts was focused on creating customer experiences that were unlike anything you would find in casual dining.
Managing a mix of generations all working toward the same goal.
The most successful years of Jon’s career, were also the hardest years of his life. As he (and his branding team) were excelling at building one of the most well-known New Home Communities on the West Coast from the ground up, he was also dealing with a son that was diagnosed with Ulcerative Colitis at age 4, that had his colon removed over Christmas weekend in 2017 followed by a series of several surgeries that spanned 140+ nights in the hospital over the next 2 1/2 years (2017 to 2020).
In this presentation Jon’ll share some of the biggest challenges he faced during these difficult times, along with how important it is to lead by example while also taking time for the most important things in life…Family, Friends and Following Your Passion!
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