Matt Thomas is a creative brand strategist, writer and speaker who makes experts, brands and ideas impossible to ignore. He speaks on brand, preference, creativity, messaging, offers and what it takes to be chosen in crowded markets. His work is built around a simple enemy: mediocrity. Not bad work, but... Read more
Strong offers often fail because they make sense logically, but do not create enough desire, relevance or confidence. Matt shows how to make offers easier to understand, easier to want, easier to need now and easier to buy.
Most work does not disappear because it is terrible. It disappears because it is safe, familiar and too easy to ignore. Matt explores why mediocrity is the real commercial threat, and how to build sharper ideas, messages and brands that mean more to the people they are here to reach.
Matt speaks about why brand is not decoration, polish or marketing theatre. In crowded markets, brand creates preference before the sale. This subject explores how experts, leaders and organisations can become easier to understand, easier to trust and easier to choose.
Every organisation is being compared by buyers, clients, stakeholders, tender panels, talent and the market. This subject sharpens the question sitting underneath every pitch, proposal, campaign and sales conversation: why should anyone choose us?
Based on Matt’s upcoming book, this subject explores how people, brands and ideas become real, rare, relevant and rated. It gives audiences a practical way to think about truth, difference, timing and trust in a market where competence alone is rarely enough to be chosen.
AI is making information cheaper and average easier. Matt speaks about why that makes taste, judgement, originality, trust and brand more valuable, not less. This is not an anti-AI talk. It is a talk about protecting the human edge that makes work worth choosing.
Matt Thomas is a creative brand strategist, writer and speaker who makes experts, brands and ideas impossible to ignore.
He speaks on brand, preference, creativity, messaging, offers and what it takes to be chosen in crowded markets. His work is built around a simple enemy: mediocrity. Not bad work, but safe, interchangeable, forgettable work that makes sense and still fails to move anyone.
Matt works with founders, experts, leaders and organisations to sharpen the ideas, messages and offers they want to be known for, so the right people understand them faster, want them sooner and choose them with less convincing.
His keynotes and workshops are sharp, practical and provocative. They give audiences a clearer way to think about brand, relevance, difference, trust and commercial preference.
Before moving into brand strategy, Matt was an award-winning business journalist. He co-founded Smarta with Shaa Wasmund MBE, backed by Theo Paphitis and Deborah Meaden, and has worked with organisations including RBS, NatWest, O2, Xero, Santander and Lloyds. He has also created content for government, started his own content marketing business, co-founded a seven-figure training and events business, and now judges The Business Book Awards.
Matt has previously published two business books: The Smarta Way To Do Business, written with Shaa Wasmund, and Starting Your Own Shop. His upcoming book, Impossible to Ignore, is the foundation of his current speaking, advisory and workshop work. It explores the human art of staying real, rare and relevant in a world making average easier than ever.
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You can book Matt Thomas through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Matt's current availability, speaking fees and any specific requirements for your event.
Matt Thomas's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Matt tailored to your event.
Matt Thomas speaks on Artificial Intelligence, Behaviour, Behavioural Economics, Business & Management, Change. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Matt to align the content with your delegates and goals.
London Speaker Bureau can book Matt Thomas for events worldwide, subject to Matt's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Matt Thomas is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Matt can accommodate.
London Speaker Bureau will brief Matt Thomas on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Matt can offer.
Matt Thomas delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Matt Thomas's areas of expertise include Artificial Intelligence, Behaviour, Behavioural Economics, Business & Management, Change. To get a clear sense of Matt's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Matt Thomas can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Artificial Intelligence, Behaviour, Behavioural Economics, Business & Management, Change is relevant. Details of Matt's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Matt Thomas is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Matt Thomas, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Matt's current availability for your dates.