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Keynote SpeakerMatthias Lüfkens

Associate Director-Media and Head of Social Networks at the World Economic Forum

Matthias Lüfkens was the Associate Director-Media and Head of Social Networks at the World Economic Forum (www.weforum.org), aspires to inspire. He now works as the Managing Director, Digital, EMEA at Burson-Marsteller. Trained as a journalist in France, he went East in 1991 becoming correspondent for The Daily Telegraph, Libération, Agence... Read more

Watch Matthias Lüfkens in action

Popular Talks by Matthias Lüfkens

  • New Media
  • Social Networks
  • Marketing

Biography

Matthias Lüfkens was the Associate Director-Media and Head of Social Networks at the World Economic Forum (www.weforum.org), aspires to inspire. He now works as the Managing Director, Digital, EMEA at Burson-Marsteller.

Trained as a journalist in France, he went East in 1991 becoming correspondent for The Daily Telegraph, Libération, Agence France Presse and Radio France in the newly independent Baltic States.

While in Lithuania he launched Vilnius In Your Pocket, a monthly English language city guide which has grown into one of Europe s biggest print and on-line city guide series (www.inyourpocket.com). The In Your Pocket city guides have been described as an Eastern European publishing phenomenon by the New York Times spanning Europe from Tallinn to Tirana, St. Petersburg to Sofia and Dublin to Athens.

After his stint in the Baltic States Matthias became deputy editor-in-chief at EuroNews TV (www.euronews.net) in Lyon, France (1996-2004). He has been working at the World Economic Forum since 2004 and has developed and implemented the Forum s social media strategy. He has launched the Forum s presence on the major social networking platforms namely Facebook, Flickr, YouTube and Twitter where the Forum has over 1.4 million followers. He has been quintessential in setting up the Davos Debates (www.youtube.com/davos) which have been watched by millions on the video sharing site.

He am the lead author of, and brainchild behind, Twiplomacy, a study which looks at how governments and international organizations use digital tools and platforms. Through his work on Twiplomacy, he shares close working relationships with digital leaders in many governments and international organizations.

Matthias is writing a regular column on mastering social networks in Bilan, Switzerland s top bi-monthly business magazine. Over the past years he has been advising a range of Fortune 500 companies as well as non-profit organizations on their social media strategy. He has been moderating and keynoting at major tech events such as LeWeb in Paris, Lift in Geneva, the Next Conference in Berlin and SIME in Stockholm to name but a few. In his free time, when not slavishly tracking tech trends, Matthias films and edits videos for his multiple YouTube channels.

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How to book Matthias Lüfkens as a keynote speaker

How do I book Matthias Lüfkens for a keynote speech?

You can book Matthias Lüfkens through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Matthias's current availability, speaking fees and any specific requirements for your event.

What are Matthias Lüfkens's speaking fees?

Matthias Lüfkens's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Matthias tailored to your event.

What topics does Matthias Lüfkens speak about?

Matthias Lüfkens speaks on a range of business, leadership and industry subjects. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Matthias to align the content with your delegates and goals.

Is Matthias Lüfkens available for international events?

London Speaker Bureau can book Matthias Lüfkens for events worldwide, subject to Matthias's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.

Does Matthias Lüfkens deliver virtual or online keynotes?

Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Matthias Lüfkens is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).

How long is a typical keynote by Matthias Lüfkens?

Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Matthias can accommodate.

Can Matthias Lüfkens tailor the keynote to our industry and audience?

London Speaker Bureau will brief Matthias Lüfkens on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Matthias can offer.

What languages does Matthias Lüfkens present in?

Matthias Lüfkens delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.

What makes Matthias Lüfkens a strong fit as a keynote speaker?

Matthias Lüfkens's areas of expertise include a range of business, leadership and industry subjects. To get a clear sense of Matthias's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.

What kind of events can Matthias Lüfkens speak at?

Matthias Lüfkens can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in a range of business, leadership and industry subjects is relevant. Details of Matthias's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.

Does Matthias Lüfkens offer workshops, panels or fireside chats in addition to keynotes?

Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Matthias Lüfkens is able to offer alongside or instead of a keynote.

How far in advance should we book Matthias Lüfkens?

We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Matthias Lüfkens, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Matthias's current availability for your dates.