Tim Reid is a multiple award winning comedy writer, best known for co-creating and co-writing the BAFTA winning sitcom, CAR SHARE.
As well as winning the BAFTA for Best Scripted Comedy, CAR SHARE also won Best Original Programme at the Broadcast Awards, 2016; Most Popular Comedy Series at the National Television Awards, 2016; and Best TV Entertainment Programme at the Television and Radio Industries Club Awards.
But as well as being a successful comedy writer, Reid is a world class innovation expert, and he’s passionate about combining these two skills to help businesses become as creative as comedians.
Tim Reid has worked for some of the worlds most creative organisations, including global ad agencies, innovation consultancies and the BBC. He’s helped clients from beer brands to broadcasters reimagine the future and re-invent their businesses.
Tim Reid is quite possibly unique in the world of advertising having worked in every discipline available in an ad agency. Tim Reid started his career as an adman at J Walter Thompson as a Media Planner, before moving to McCann Erickson as an Account Director, then Strategic Planner, and finally as an award winning Copywriter.
In this talk, Tim explains how AI will always fall short compared to human beings in one fundamental function. Imagination. For that reason, humans will always be better at coming up with new ideas, for the same reason that AI will never be able to master comedy. Because jokes and ideas are made from the same stuff – surprising truths that resonate. And whether it’s a joke or an idea, we know it’s going to work when it feels right. And when it feels right, it just works. AI can’t know when it feels right.
“I can’t find my keys, so I’m going to be late for my job as a keymaker.”
A classic AI joke. It should work. It has all the right ingredients for a joke. A setup, a consequence, a punchline. It’s not funny. Because it feels wrong. But a computer can’t understand why.
In Tim’s talk, he’ll elaborate on why comedy and creative thinking are sister crafts of applied imagination and he’ll talk you through the tools and techniques that will help you apply your imagination to have bigger, better ideas. Tim will leave you in no doubt that Applied Imagination can be your winning superpower in an AI world.
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