A leadership transformation expert, author and keynote speaker, she helps organisations build bold leadership cultures that perform better. Drawing on her SOUL Framework® and deep boardroom experience, she turns complex ideas into clear, actionable strategies that inspire lasting behavioural and cultural change.... Read more
Zana Showreel 2026 For Bureaus
How do we become a great, bold, and authentic leader with Zana Goic Petricevic?
Empowering Women Leadership: Overcoming Gender Bias
Change is inevitable; how leaders choose to play it is not. The Game of Change transforms the conversation from resistance and uncertainty to possibility and bold action, equipping leaders to upgrade their inner operating system, see opportunity where others see disruption, and lead change with greater confidence, adaptability and impact.
In uncertainty, playing it safe can become an organisation’s greatest risk. The Culture of Boldness reveals how leaders can move beyond protective, risk-averse thinking and build the capacity for courageous decision-making, shared ownership and bold action—creating cultures where people put skin in the game and performance follows.
Leadership cannot scale when leaders try to carry everything themselves. Relational Boldness challenges the myth of the heroic, self-sufficient leader and shows how authentic relationships, deeper trust and developing the potential of others multiply leadership capacity—turning people and their capabilities into an organisation’s most sustainable advantage.
Zana Goic Petricevic is a professional speaker and leadership transformation expert dedicated to one mission: helping organisations build bold leadership cultures that perform better.
She does two things few speakers can: captivate audiences with complex ideas made brilliantly clear on stage, then create conditions in boardrooms where leaders feel safe enough to be challenged, and challenged enough to truly change. Both themselves and their culture.
Trusted by global organisations for measurable leadership transformation, Zana consistently builds deep partner relationships that take organisations well beyond the keynote stage. With two published books, a trademarked framework, and a presence inside global leadership development schools and in-house corporate programmes, she operates inside the credentialing infrastructure of the field, not simply alongside it.
At the heart of Zana’s work is The SOUL Framework®, her trademarked, research-grounded leadership model introduced in her bestselling book Bold Reinvented: Next Level Leading with Courage, Consciousness, and Conviction. SOUL stands for Self, Other, Universe, and Legacy, four realms that unlock a leader’s innate boldness, transform their inner operating system, as well as their organisational culture.
Her second book, Leading on the Edge: The Bold Art of Being More Irrational and Less Mediocre, takes this further, challenging leaders to stop waiting at the edge of bold action and start walking on it to create extraordinary impact.
Zana believes boldness is the defining leadership ingredient of our time. That’s why she helps organisations develop it from the stage and beyond it.
Tell us about your event, one of our consultants will reach out within 24 hours.
You can book Zana Goic Petricevic through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Zana's current availability, speaking fees and any specific requirements for your event.
Zana Goic Petricevic's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Zana tailored to your event.
Zana Goic Petricevic speaks on Change, Diversity, Inspirational Women, Leadership, Leadership & Motivation. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Zana to align the content with your delegates and goals.
London Speaker Bureau can book Zana Goic Petricevic for events worldwide, subject to Zana's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Zana Goic Petricevic is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Zana can accommodate.
London Speaker Bureau will brief Zana Goic Petricevic on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Zana can offer.
Zana Goic Petricevic delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Zana Goic Petricevic's areas of expertise include Change, Diversity, Inspirational Women, Leadership, Leadership & Motivation. To get a clear sense of Zana's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Zana Goic Petricevic can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Change, Diversity, Inspirational Women, Leadership, Leadership & Motivation is relevant. Details of Zana's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Zana Goic Petricevic is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Zana Goic Petricevic, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Zana's current availability for your dates.