Peter Hinssen
The Uncertainty Principle
London Business School lecturer and technology entrepreneur, Peter Hinssen, helps leaders see disruption as an opportunity, turning uncertainty into an asset.
In The Uncertainty Principle, the best-selling author argues we must use technology to turn shocks into opportunities rather than shrink from them.
"In an age when warnings dominate the conversation, The Uncertainty Principle stands out as a refreshingly optimistic guide. It demonstrates how business leaders can turn disruption into opportunity—not just for their own organisations, but for the world at large."
Professor of Strategy and Entrepreneurship at London Business Schoo