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Keynote SpeakerBen Afia

Brand and AI strategist and keynote speaker

A leading brand and AI strategist, Ben Afia helps organisations stay distinctive in an AI-driven world. Drawing on 30 years of branding and culture transformation, he shows leadership and marketing teams how to use AI to amplify what makes them different, not erase it.... Read more

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Watch Ben Afia in action

  • Find your Move 37 - Your Next Hire Won't Be Human - Ben Afia - Nottingham City Business Club 2026

  • Ben Afia - Brand+AI: Beyond The Numbers Podcast Intro - 2026 July 26

Popular Talks by Ben Afia

  • The AI Efficiency Trap

    What happens when AI makes every company faster, cheaper and exactly the same?

  • Your Next Hire Won’t Be Human

    How to redesign work, lead human-AI teams and decide what people should still own.

  • How to Stop AI from Erasing Your Brand

    Protect what makes your business different while competitors disappear into a sea of sameness.

  • Stop Experimenting. Start Changing the Business

    Turn scattered AI pilots into better performance, confident people and lasting change.

  • Train AI to Sound Like You, Not Everyone Else

    Capture your culture, knowledge and judgement so your difference scales with AI.

  • From 90 Documents to AI People Actually Use

    How to turn forgotten guidance into practical agents that help people do better work.

Biography

Ben Afia is a brand and AI strategist who has spent 30 years helping organisations stay distinctive through change – and now helps them stay distinctive through AI. As companies across every sector adopt the same AI models, Ben Afia shows leaders and marketers how to avoid sounding like everyone else and instead use AI to amplify what makes their brand unique.

Ben Afia brings hands-on AI capability rather than abstract theory. He is currently leading a multi-year programme for a Fortune 500 life science company, transforming their brand governance from 90 guidance documents nobody read into a team of AI agents that marketers actually use. This work is rolling out to 400 marketers and is backed by comprehensive training and change management. He is an alumnus of SmarterX’s AI Academy and a Fellow of the Professional Speaking Association.

His AI expertise is built on three decades of building brands and leading culture transformation for organisations including Vodafone, Aviva, Google, AirBP, E.ON, Boots, Aldermore Bank and Legal & General. Highlights of Ben Afia’s work include transforming customer service for 1,000 Vodafone agents, boosting NPS by 15–20 points; training 20,000 people across 28 countries for Aviva; and reaching 16,000 people as part of E.ON’s culture transformation.

Ben Afia is the author of The Human Business: How to Love Your Customers So They Love You Back and has run his own consultancy since 2004. His keynotes and workshops – including “The AI Efficiency Trap”, “Your Next Hire Won’t Be Human”, “How to Stop AI from Erasing Your Brand”, “Stop Experimenting. Start Changing the Business”, “Train AI to Sound Like You, Not Everyone Else” and “From 90 Documents to AI People Actually Use” – leave audiences clear on what to do about AI and confident enough to act.

Ben Afia speaks regularly at leadership offsites, marketing conferences and CEO and board-level events across energy, finance, healthcare and telecoms, helping organisations get all the benefits of AI while protecting and sharpening what makes them different.

Ready to invite Ben Afia to your event?

Tell us about your event, one of our consultants will reach out within 24 hours.

What clients say about Ben Afia

“I’ve had the pleasure of watching Ben speak on several occasions over the last few years, and every single time he does something that I believe is really important when it comes to speaking. He doesn’t speak to an audience, he speaks with them. He is great at creating rapport, and there’s a real natural warmth and workshopper’s instinct that comes through in his delivery. Not only does he get that connection, but he also gives people something they can actually use. He brings genuine expertise around AI, but also a very human approach to it.” Dave James, Speaker Coach, Dave the Coach
“Ben spoke for us at Business Marketing Club. He was careful to understand our audience and objectives, as well as the setting for the event. His presentation was brilliant – passionate on the topic of bringing the human into business, engaging with his audience throughout the presentation and Q&A. Recommended.” Dave Stevens, CMO, Baringa
“Ben helped us transform our organisation – elevating our customer experience and making us more human. Ben’s incredibly engaging, knows what he’s talking about and is a pleasure to work with. This has been cultural transformation which has captured the imagination of the whole organisation.” Simon McGuiness, Head of Customer and Broker Experience, Aldermore Bank
“Ben worked with our entire organisation, from trustees to frontline staff, to help us with our brand and tone of voice. He totally ‘got’ our personality through interviews and several workshops – which he facilitated wonderfully! As well as getting the output he needed, our staff found them one of the best team-building activities ever. Thank you, Ben, for everything!” Dr Penny Woods, CEO, Asthma + Lung UK
“Ben has a smart presentation style. He’s a solid speaker with game-changing approaches to corporate and consumer communication. Ben helped BCD transform to a global communication engine, where our strategy and goals are understood and the messages are fun and easy to read.” Anja Turner-Schulz, VP Marketing, BCD Travel
“Such a fantastic session Ben, our Newcastle members took so much away from your talk. The way you broke down AI into real, practical applications for assistants made it easy to see how powerful these tools can be in day-to-day work. Thank you for delivering such an engaging and insightful evening!” The PA Hub

How to book Ben Afia as a keynote speaker

How do I book Ben Afia for a keynote speech?

You can book Ben Afia through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Ben's current availability, speaking fees and any specific requirements for your event.

What are Ben Afia's speaking fees?

Ben Afia's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Ben tailored to your event.

What topics does Ben Afia speak about?

Ben Afia speaks on Artificial Intelligence, Business & Management, Digital Trends, Future & Technology, Marketing. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Ben to align the content with your delegates and goals.

Is Ben Afia available for international events?

London Speaker Bureau can book Ben Afia for events worldwide, subject to Ben's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.

Does Ben Afia deliver virtual or online keynotes?

Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Ben Afia is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).

How long is a typical keynote by Ben Afia?

Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Ben can accommodate.

Can Ben Afia tailor the keynote to our industry and audience?

London Speaker Bureau will brief Ben Afia on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Ben can offer.

What languages does Ben Afia present in?

Ben Afia delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.

What makes Ben Afia a strong fit as a keynote speaker?

Ben Afia's areas of expertise include Artificial Intelligence, Business & Management, Digital Trends, Future & Technology, Marketing. To get a clear sense of Ben's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.

What kind of events can Ben Afia speak at?

Ben Afia can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Artificial Intelligence, Business & Management, Digital Trends, Future & Technology, Marketing is relevant. Details of Ben's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.

Does Ben Afia offer workshops, panels or fireside chats in addition to keynotes?

Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Ben Afia is able to offer alongside or instead of a keynote.

How far in advance should we book Ben Afia?

We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Ben Afia, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Ben's current availability for your dates.