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Dan Germain is the Head of Today at Apple in EMEIA. Prior to this role, he was the Group Head of Brand at innocent, the healthy drinks company. He worked at Innocent since the company started in 1999, and in 2014 was named Designer of the Year in the UK, beating Apple’s Sir Jonathan Ive and Sir Paul Smith among others. In June 2018 he has left Innocent to take on a new role.
At Innocent, he was overseeing the creative and brand direction of innocent; everything from packaging to ads to products to company culture, across Europe. Dan Germain was also working in the areas of sustainability, innovation and ethics, maintaining the brand's most important values, and figuring out where that might take innocent in the next 10/20/50 years.
Creating the tone of voice and the brand/design/creative culture from zero are Dan Germain's proudest achievements.