Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena. For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s... Read more
Interview: Greg Hoffman | London Speaker Bureau
Greg Hoffman: Former Nike CMO on How Creativity Can Shape Tomorrow's Leaders | Full Talk
Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena.
For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.
Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists.
For over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of NIKE’s signature products and innovations, and for the building of the brands of its athletes.
Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors.
Today as founder and principal of Modern Arena, Greg advises Fortune 1000 brands, startups, and nonprofits in creating brand strength, business growth, and social impact. He sits on the advisory boards of the brands’ Shred Adventures and AO-Air and is a board member for Summit Impact, the philanthropic arm of Summit Series.
In addition, he is the Branding instructor at the University of Oregon’s Lundquist College of Business and the Innovation Chair of the Board of Trustees for the Minneapolis College of Art and Design. In 2022, Greg brings all of his brand experience to the world through his new book Emotion by Design: Creative Leadership Lessons From a Life at Nike.
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You can book Greg Hoffman through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Greg's current availability, speaking fees and any specific requirements for your event.
Greg Hoffman's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Greg tailored to your event.
Greg Hoffman speaks on Diversity, Entrepreneurs, Innovation & Creativity, Marketing, Social Media. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Greg to align the content with your delegates and goals.
London Speaker Bureau can book Greg Hoffman for events worldwide, subject to Greg's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Greg Hoffman is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Greg can accommodate.
London Speaker Bureau will brief Greg Hoffman on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Greg can offer.
Greg Hoffman delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Greg Hoffman's areas of expertise include Diversity, Entrepreneurs, Innovation & Creativity, Marketing, Social Media. To get a clear sense of Greg's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Greg Hoffman can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Diversity, Entrepreneurs, Innovation & Creativity, Marketing, Social Media is relevant. Details of Greg's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Greg Hoffman is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Greg Hoffman, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Greg's current availability for your dates.