Simplicity is Apple’s competitive advantage. Make it yours. Neil West helps leaders and teams simplify. Neil spent 16 years at Apple helping lead one of the most transformative periods in the company’s history. He was Apple’s Head of Music in Europe as iTunes grew into the world’s biggest music retailer. He then ran all of Apple’s Services, including App Store, Apple TV+, Apple Music, Fitness+ and Apple Podcasts, in Southern Europe as Services became Apple’s second biggest and fastest growing division.... Read more
Apple has convinced billions of customers to embrace the new. The trick? Making each step so simple change feels welcome and frictionless. For anyone leading a journey of transformation.
Neil West helps leaders and teams simplify.
Neil spent 16 years at Apple helping lead one of the most transformative periods in the company’s history. He was Apple’s Head of Music in Europe as iTunes grew into the world’s biggest music retailer. He then ran all of Apple’s Services, including App Store, Apple TV+, Apple Music, Fitness+ and Apple Podcasts, in Southern Europe as Services became Apple’s second biggest and fastest growing division.
He learned that a disciplined pursuit of simplicity is at the heart of all the ways Apple wins: What it makes; how it focuses; and how it persuades billions of us to embrace the new.
His book “It Just Works: The Nine Simple Rules of Apple’s Success” unpacks Apple’s success to reveal the principles of simplicity that anyone can apply to their own work, whatever that work happens to be.
Neil now shares these lessons through keynote speeches and workshops that leave audiences with practical tools they can apply immediately — without permission, budget or additional resources — to make simplicity their own competitive advantage. His ideas help leaders sharpen focus, make faster decisions, communicate more clearly, execute with greater speed, and build products and services customers people genuinely love.
Neil is a natural story-teller with over 25 years experience at the forefront of digital disruption. Before Apple, Neil was European Editor-in-Chief of Rhapsody, the world’s first music streaming subscription service; Creative Director of San Francisco start-up garageband.com, working with Jerry Harrison (Talking Heads); and a journalist based in Silicon Valley. Neil has won numerous awards for his journalism and was ranked #4 in The Guardian’s Music Power 100.
As Steve Jobs said, “Simple can be harder than complex, but once you get there you can move mountains.” Neil gives audiences the tools to make that journey themselves.
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You can book Neil West through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Neil's current availability, speaking fees and any specific requirements for your event.
Neil West's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Neil tailored to your event.
Neil West speaks on Authors, Business & Management, Change, Customer Experience, Digital. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Neil to align the content with your delegates and goals.
London Speaker Bureau can book Neil West for events worldwide, subject to Neil's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Neil West is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Neil can accommodate.
London Speaker Bureau will brief Neil West on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Neil can offer.
Neil West delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Neil West's areas of expertise include Authors, Business & Management, Change, Customer Experience, Digital. To get a clear sense of Neil's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Neil West can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Authors, Business & Management, Change, Customer Experience, Digital is relevant. Details of Neil's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Neil West is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Neil West, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Neil's current availability for your dates.