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Keynote SpeakerErifili Gounari

Gen Z Expert, Founder & CEO at The Z Link, Author, Social Media Strategist

Erifili Gounari is an entrepreneur, author, social media strategist and public speaker. She’s one of the leading global voices on all-things Gen Z and social media strategy. Erifili’s work as Founder and CEO at The Z Link is paving the way in the field of Gen Z marketing and engagement.... Read more

Topics

Popular Talks

The future of work for Gen Z and Gen Alpha
Marketing that engages Gen Z
Engaging Gen Z in the workplace
Trends in social media and marketing
Social media strategy that converts

More talks

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Biography

Erifili Gounari is an entrepreneur, author, social media strategist and public speaker. She’s one of the leading global voices on all-things Gen Z and social media strategy.

Erifili’s work as Founder and CEO at The Z Link is paving the way in the field of Gen Z marketing and engagement. The Z Link is a premium strategy, content, and market research firm that partners with global brands that want to reach Gen Z. Since launching in 2020, The Z Link has helped brands such as Deloitte, the United Nations, Pepsi, IKEA, and more. They’re the go-to partner for brands that want to run successful Gen Z-targeted campaigns informed by years of deep experience in the field and industry-leading market research insights that The Z Link uncovers through their research network of over 30,000 Gen Zers in 40+ countries.

Erifili also delivers corporate workshops to companies that want to engage Gen Z from an employer perspective, training them based on unique data The Z Link collects every year on this generation’s priorities and behaviours.

Erifili’s expertise lies in social media marketing and content strategy, Gen Z engagement, entrepreneurship and startups, and the future of work. She sits on the Advisory Board of PION’s Youth Marketing Summit, and regularly speaks at conferences and events around the world about the topics of her expertise. She has been featured in major media publications such as Forbes, the Wall Street Journal, Inc, NBC News, Business Insider, and more. She holds a Master’s degree in Strategic Marketing from Imperial College London.

Erifili is listed on Forbes 30 Under 30 Europe in the Media/Marketing and Youngest categories. Her first book, “Design Your Life: Your Career, Your Way” guides Gen Z through the endless unconventional career possibilities available today, helping them create careers full of freedom, ownership, and flexibility, by learning how to use ‘the digital native advantage’. Design Your Life became a top 40 Amazon bestseller in the Careers category within its first three weeks of launching.

Outside of work, Erifili loves travel photography, writing, and co-hosting the literature and philosophy podcast ‘Espresso Epilogues’ with over 30,000 listeners worldwide.

"We hired Erifili to present The Z Link's research to employers and industry at UAL. The research was all about what Gen Z are looking for from their career and jobs and the presentation was full of valuable insights for the employers interested in hiring students and graduates, and also for our careers and employability team members. I would highly recommend Erifili to other institutes and organizations interested in finding speakers for employer facing sessions." Employability Educator at UAL

Popular Talks by Erifili Gounari

The future of work for Gen Z and Gen Alpha
What does the future of work hold for Gen Z and Gen Alpha? Our research shows that Gen Z is the most entrepreneurial generation to date, with Gen Alpha probably about to exceed that. I explain how these generations are completely changing the landscape of work as we know it, by using...

What does the future of work hold for Gen Z and Gen Alpha? Our research shows that Gen Z is the most entrepreneurial generation to date, with Gen Alpha probably about to exceed that. I explain how these generations are completely changing the landscape of work as we know it, by using ‘the digital native advantage’ (a term coined in my book) to build unconventional careers that provide them with more fulfilment, freedom, and ownership.
Marketing that engages Gen Z
I guide brands, marketers and CEOs through how they can create and execute strategic social media campaigns that successfully engage Gen Z, leading to conversions and word of mouth.
Engaging Gen Z in the workplace
I guide companies through how to engage Gen Z in the workplace, based on unique data on their priorities, behaviours, and preferences. I explain generational misconceptions and present what real data is showing us about Gen Z employees, how to tap into their unprecedented drive, and collaborate with the most...

I guide companies through how to engage Gen Z in the workplace, based on unique data on their priorities, behaviours, and preferences. I explain generational misconceptions and present what real data is showing us about Gen Z employees, how to tap into their unprecedented drive, and collaborate with the most entrepreneurial generation to date.
Trends in social media and marketing
How can brands recognize trends and opportunities and be the first to recognize them when they see them? I give actionable strategies they can follow, including market research strategies and social media tools, that can help them stay up to date with marketing trends and strategically implement the most impactful ones into...

How can brands recognize trends and opportunities and be the first to recognize them when they see them? I give actionable strategies they can follow, including market research strategies and social media tools, that can help them stay up to date with marketing trends and strategically implement the most impactful ones into their social media content.
Social media strategy that converts
I guide brands, marketers and CEOs through the exact social media strategies we use for our clients to ensure that their social media campaigns have a high ROI, convert into sales, and create a wave of word of mouth and virality with lasting impact. I present examples and case studies...

I guide brands, marketers and CEOs through the exact social media strategies we use for our clients to ensure that their social media campaigns have a high ROI, convert into sales, and create a wave of word of mouth and virality with lasting impact. I present examples and case studies to illustrate what a successful social strategy looks like in action.
Personal branding

Personal branding is the most powerful tool we have today to transform our careers. No matter your industry, building a strong personal brand that stands out is what will bring opportunities to you while you sleep. I provide step-by-step strategies for developing a strong personal brand on social media.