Katie King

During this energetic and inspiring interactive Keynote, Katie will outline how responsible AI is reshaping the future of marketing and sales, with examples of AI being leveraged across multiple sectors to drive growth and connect people to products and services. Beginning with a poll to ascertain the audience’s greatest fears and hopes for AI, Katie will outline how industry 5.0 necessitate a paradigm shift to a strategic, macro focus. She will also explore the future of business which goes beyond Gen AI to Agentic AI which will reshape marketing, operations and CX. Katie will conclude with advice on how to successful navigate the evolving ethical and governance landscape worldwide.

AI is the defining technology of our generation. Employers, irrespective of the sector or country, face challenges from all angles, with a fierce competitive landscape forcing many to choose: sink or swim, adapt or risk getting left behind.   The recent boom in Gen AI has changed the game, as organisations turn to this transformative technology to gain a competitive edge. Katie believes in a future where AI skills are available to everyone, regardless of age, gender, race, or socioeconomic background.  To reach this future, we have to start today, because, according to the World Economic Forum’s (WEF) Future of Jobs Report, 44% of workers’ skills will be disrupted in the next five years.

During this relatable, inspiring, and pragmatic presentation, Katie will provide insights into AI’s impact on future careers. Katie will provide an overview of the key benefits which AI can bring, and how it is already being practically applied by real businesses across many sectors and multiple job functions, from marketing and sales, to HR and finance. Katie will also advise how L&D and HR teams can transform the organization, building an agile culture of continuous learning and upskilling which benefits all stakeholders. Katie will also outline the ethical considerations that need to be made for harnessing AI safely and ethically.   Additionally, this session will take participants through Katie’s Scorecard for Success, which provides a starting point and framework, as well as a 6-Month Action Plan to kickstart adoption planning.

AI is the defining technology of our generation and is reshaping the world of work and the way consumers and businesses make purchasing decisions. In this competitive landscape, sales professionals face relentless pressure to adapt or risk falling behind. The emergence of Generative AI has redefined the rules of engagement, offering forward-thinking sales leaders a powerful tool to innovate, optimise, and outperform the competition. During this relatable, inspiring, and pragmatic Keynote, Katie will bust many of the AI myths and provide an overview of the key benefits which AI can bring today.  She will share real world examples of how it is already being practically applied by B2B and B2C sales professionals worldwide and pan sector.    She will outline how companies are leveraging this technology strategically to find and close high-value opportunities, using predictive lead scoring, personalised outreach and more.  She will also share insights into the leading AI tools and platforms which are designed to help sales teams scale customer acquisition, refine their pipelines, and deliver exceptional buyer experiences.

Katie will share how everyday AI is used to automate time-consuming tasks like CRM updates, contract management, and customer follow-ups, empowering human teams to focus on higher value tasks such as building relationships and winning deals. This energising session will take participants through Katie’s popular Scorecard for Success, which many sales team are using to kickstart their AI adoption.  Katie will also share a practical 6-Month Action Plan to ensure that teams can start to benefit from AI with immediate effect.

AI is the defining technology of our generation and is now being applied to all business functions across every sector worldwide.  Businesses of every size face challenges from multiple angles, with a fierce competitive landscape forcing them to adapt or risk getting left behind.   The recent boom in Generative AI has taken this to another level, with many turning to this transformative technology to gain a competitive edge. Beginning with a poll to ascertain the audience’s greatest fears and hopes for AI, Katie will deliver a relatable, interactive and pragmatic session which explores how financial services companies can harness AI for competitive advantage.

 She will share relevant case studies illustrating AI’s impact; bust the myths and explain the wide range of AI tools and platforms. This practical session will take participants through Katie’s popular Scorecard for Success and 6-Month Action Plan to kickstart adoption planning, and advice on how to create an AI Taskforce and Playbook. Katie will conclude with advice on how to successfully navigate the evolving ethical and governance landscape worldwide, as well as looking to the future with agentic AI.