Through his car design studio Niels van Roij focuses on car design for coachbuilding: the development of exceptional, hand-built cars based on existing chassis. Niels van Roij Design’s work responds to an ever-growing demand for automotive personalization and exclusivity, that comes from all over the world. Niels van Roij Design takes great pride in their reputation as an automotive design style centre of the highest proficiency, among the few able to carry out the entire cycle of creation and construction of an exclusive coachbuilt car. The car design studio is known for their Tesla-based shooting brake Model SB, Adventum Coupe made on Range Rover chassis, Silver Spectre Shooting Brake based on Rolls-Royce underpinnings and their recently unveiled Breadvan Hommage based on Italian V12 chassis.
As a sister company of Niels van Roij Design, Heritage Customs creates unique vehicles on the Land Rover Defender, named Valiance. Heritage Customs offers Carchitecture as a service and will make highly personal motorcars – helping customers to create their own legacy. Heritage Customs cars can feature one-off paints, bespoke forged wheels, unique milled exterior and interior jewellery, Magic Metal (copper, rust, bronze and other metals applied to different surfaces) and specially crafted bespoke interiors.
In addition to his car design work, Niels van Roij writes articles and publishes on strategic automotive design. He is also a visiting tutor for various academies and universities worldwide. His work is exhibited internationally, including at the London Transport Museum and the Victoria & Albert Museum. Van Roij was part of the 10 Downing Street Design Summit with British Members Of Parliament and he delivers keynotes and master classes around the world, where he is widely recognised as an inspiring speaker.
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