Richard  Shotton Profile Picture

Keynote SpeakerRichard Shotton

Author of The Choice Factory

Richard specialises in applying behavioural science to marketing. He has worked in marketing for 24 years and over that time he has advised a wide variety of clients. He is the author of two books on applied behaviour change – The Choice Factory (2018) and The Illusion of Choice (2023).... Read more

Biography

Richard specialises in applying behavioural science to marketing. He has worked in marketing for 24 years and over that time he has advised a wide variety of clients.

He is the author of two books on applied behaviour change – The Choice Factory (2018) and The Illusion of Choice (2023). The Choice Factory is available in 15 languages and won best sales and marketing book at the Business Book Awards in 2019. His next book, Hacking the Human Mind, comes out in September 2025.

In 2018, he founded Astroten, an agency that applies behavioural science to solve marketing problems. In 2021, he was made an honorary fellow of the IPA and an associate of the Møller Institute, Churchill College, Cambridge University. Richard co-hosts the podcast Behavioral Science for Brands, which explores principles behind some of the world’s most famous brands and campaigns, bridging the gap between academic studies and practical marketing applications.

“We love working with Rich for WARC’s events. When he presents, we know we’re guaranteed three things – 1) a fascinating set of insights, 2) evidence and examples to back up all the theory and, 3) a crowd in raptures to hear what he says next!” Head of Marketing for WARC EMEA
“The workshop was a perfect opportunity to start the conversations, go through the thinking and do practical exercises that allowed the team members to reflect on the power of behaviour in their future brand activities.” Marketing Director EMENA of Nestlé Purina
“Richard is everything you need from a conference speaker - thought-provoking, sparky and useful. Taking part in a debate at the Festival of Marketing last year, Richard delivered a case against brand purpose that was well argued, robust and sent those watching away with plenty to think about.” Editor, Marketing Week

Popular Talks by Richard Shotton

  • Behavioural Science in Marketing
  • Consumer Decision-Making
  • Behavioural Biases in Advertising
  • Marketing Strategy & Brand Growth

How to book Richard Shotton as a keynote speaker

How do I book Richard Shotton for a keynote speech?

You can book Richard Shotton through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Richard 's current availability, speaking fees and any specific requirements for your event.

What are Richard Shotton's speaking fees?

Richard Shotton's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Richard tailored to your event.

What topics does Richard Shotton speak about?

Richard Shotton speaks on Business & Management, Customer Experience, Marketing, Strategy. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Richard to align the content with your delegates and goals.

Is Richard Shotton available for international events?

London Speaker Bureau can book Richard Shotton for events worldwide, subject to Richard 's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.

Does Richard Shotton deliver virtual or online keynotes?

Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Richard Shotton is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).

How long is a typical keynote by Richard Shotton?

Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Richard can accommodate.

Can Richard Shotton tailor the keynote to our industry and audience?

London Speaker Bureau will brief Richard Shotton on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Richard can offer.

What languages does Richard Shotton present in?

Richard Shotton delivers keynotes in English. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.

What makes Richard Shotton a strong fit as a keynote speaker?

Richard Shotton's areas of expertise include Business & Management, Customer Experience, Marketing, Strategy. To get a clear sense of Richard 's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.

What kind of events can Richard Shotton speak at?

Richard Shotton can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Business & Management, Customer Experience, Marketing, Strategy is relevant. Details of Richard 's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.

Does Richard Shotton offer workshops, panels or fireside chats in addition to keynotes?

Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Richard Shotton is able to offer alongside or instead of a keynote.

How far in advance should we book Richard Shotton?

We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Richard Shotton, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Richard 's current availability for your dates.