Vinita Bali‘s Biography
Vinita Bali is currently the Managing Director of Britannia Industries, India’s publicly listed premier Food Company with revenue in excess of USD 1.1 Billion. She took this role in January 2005 following 16 years of overseas assignments in a variety of marketing and general management roles in different countries, with eminent multinationals like The Coca-Cola Company and Cadbury Schweppes PLC.
Vinita started her career in India as a Management Trainee with Voltas Ltd (A Tata Company), in 1977. In 1980, she joined Cadbury India as Brand Manager and rose rapidly to become the youngest General Manager of the Company. She also worked with Cadbury’s in the UK, Nigeria and South Africa and served on the Boards of Cadbury Nigeria and Cadbury South Africa as Sales and Marketing Director. She headed the Sales & Marketing function in South Africa in 1993-94 during the period of the most profound transition in the history of the country.
In 1994 Vinita joined The Coca-Cola Company as its Worldwide Marketing Director and played an instrumental role in doubling the brand’s historical growth rate during the next 3 years. In 1997, she took over as Vice President of Marketing for Latin America and in 1999 relocated to Chile as President of the Andean Division. In 2001, she was made a Corporate Officer of The Coca-Cola Company and appointed Vice President and Head of Corporate Strategy.
In July 2003, Vinita joined The Zyman Group, as a Managing Principal and Head of the Business Strategy practice in the USA. As a member of the Company’s Board of Managers, Vinita shared responsibility for developing and managing Zyman Group’s consulting business.
In the 8 years that Vinita has been in Britannia, she has significantly diversified the Bakery portfolio, steered the Company on a Health and Nutrition course, developed a successful Dairy business in India and consistently delivered its highest ever growth – with revenue quadrupling in 8 years. Vinita has brought new focus and energy to Britannia with a clear strategic vision propelled by all-round innovation and a professional and high energy team. Her mantras are clarity in direction and strategy; operational excellence and a culture of innovation, to create value through a diverse portfolio of products and platforms to meet changing consumer needs and habits. Britannia also has a business in the middle-east and serves over 30 markets around the world through its manufacturing units in the UAE and Oman.
In 2009 Vinita created the Britannia Nutrition Foundation and has pioneered the cause of addressing malnutrition in India. Britannia’s work in this area was recognized at the closing plenary of the Clinton Global Initiative meeting in New York, in 2009. In 2012 Vinita was selected to the Advisory Board of the “Scaling Up Nutrition” (SUN) initiative of the United Nations.
Vinita is also a Non-Executive Director on the global Boards of Syngenta International AG, Global Alliance for Improved Nutrition (GAIN) and the Advisory Board of Cornell
University’s Department of Nutritional Science. She also serves as a Non-Executive Director on the Boards of several Indian companies – Titan Industries Ltd., The Wadia Group Companies and Piramal Glass Limited. While at The Coca-Cola Company in the USA, Vinita served on the Boards of The American Foundation for the Blind, New York, as well as the Center for Strategic and International Studies in Washington DC.
Vinita has also spoken at forums in India and overseas on topics as diverse as marketing and brand strategy, business strategy, leadership, corporate responsibility – or how to combine the needs of the society into the business model of the company.
Vinita has been recognized in forums nationally and internationally and has received several awards and accolades, both in India and overseas.