Martin Adams Interview: Ethical AI Entrepreneur & Innovation Advisor

Martin Adams has been recognised as a ‘Global Innovator for 2024’ by the World Economic Forum.

The successful ethical AI entrepreneur has founded, built and sold numerous ethical AI and creative businesses over the last 20 years, including (Time Magazine 100 Most Influential Business) and (acquired in 2023).

The visionary works with leading companies, celebrities and governments on leveraging the exponential technology. During this exclusive interview, he discusses what most people are getting wrong in the debate around AI as well as the next innovative breakthrough.

Martin has helped high-profile individuals like Barack Obama and companies like Adidas, Pfizer and P&G understand how technology can be used to create more meaningful connection with audiences. He also discusses the ground-breaking campaign he worked on with L’Oréal and innovative projects with Tom Hanks. Straight from the horses mouth, his key message to business leaders could not be more spot on.



Video Timeline

  • 00:18 – Who are you and what do you do?
  • 01:24 – What are people getting wrong in the debate around AI?
  • 02:18 – What inspired you to found pioneering companies like and
  • 05:44 – Thoughts on the next innovative breakthrough?
  • 07:40 – What is your key message to business leaders?
  • 10:14 – What is next for you?

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