Martin Adams Profile Picture

Keynote SpeakerMartin Adams

Successful Ethical AI Entrepreneur and Innovation Advisor to CEOs, Celebrities and Governments, Founder of Metaphysic.ai and Codec.ai

Martin Adams has been recognised as a ‘Global Innovator for 2024’ by the World Economic Forum, a Top 100 UK Entrepreneur (Maserati) and a Top 50 Global Innovator (Penrose). More than just a commentator, he has founded, built and sold numerous ethical AI and creative businesses over the last 20... Read more

Biography

Martin Adams has been recognised as a ‘Global Innovator for 2024’ by the World Economic Forum, a Top 100 UK Entrepreneur (Maserati) and a Top 50 Global Innovator (Penrose).

More than just a commentator, he has founded, built and sold numerous ethical AI and creative businesses over the last 20 years, including Metaphysic.ai (Time Magazine 100 Most Influential Business) and Codec.ai (acquired in 2023).

Martin Adams is a true visionary on the role of technology to (1) connect us to one another to create powerful “shared experiences” and (2) drive positive economic and social impact. The technologies Martin has developed provide some of the biggest shifts in human connection and creativity since the invention of the computer. And his background as both a creative entrepreneur and a lawyer makes him uniquely able to design sustainable innovation for companies around the world.

He graduated from Harvard Law School and worked at the Berkman Centre for Internet and Society on one of the true test cases for copyright in the digital age (the Obama ‘Hope’ poster case), and then as an intellectual property in New York. He is a member of the WEF’s AI Governance Alliance and Biden/Harris Administration’s AI Taskforce.

He works directly with the C-suite of global corporations and has worked with the UK Ministry of Defence/Royal Marines to win the digital propaganda war against ISIS.

Martin Adams has helped high-profile individuals like Barack Obama and companies like Adidas, Pfizer and P&G understand how technology can be used to create more meaningful connection with audiences. He brings his unique insights to life in fun and creative ways to show companies how they can solve problems and build value quickly- inspiring his audience to think about what they can do better, both today and tomorrow.

He speaks internationally on Artificial Intelligence, Generative AI, innovation and digital transformation and recent keynotes include the European Commission, the Alan Turing Institute, Cannes Lions, Unilever, Proctor & Gamble, MIT and Arabian Business.

“We were left in a very different place than we came in: informed, engaged and excited for the possibilities. When someone understands not just innovation but its ‘society impact’, you get an insight into something special. We will work with Martin again. Impressive and memorable.” European Commission
“Martin is one of the best speakers I have ever seen. He speaks with conviction, clarity and passion to help an audience understand how they can win in the modern world.” Director @ Soho House Group and SVP Vice Media
“Any talk from Martin is an absolute joy. The empathy he builds with an audience is incredible and sheer energy and passion is contagious. More please!” Former CMO of Redbull
“Martin commands the stage. Audiences love to watch him in action. For me that is what I am looking for as some who owns conferences and an events business. He makes our events better and I am just glad we can keep booking him.” Founder of Social Media Week and AdWeek

Popular Talks by Martin Adams

  • Scaling Trust in the AI Era

    Why trust, ethics, and IP control are the new foundations for competitive advantage – and how companies can earn it.

  • The Future of Work and Creativity in the Age of AI

    What automation, generative media, and human/AI collaboration mean for leaders, employees, and customers.

  • From Code, Culture & Capital to Conscious Organisations

    Lessons from 20 years of building and exiting AI ventures on how leaders can align culture, strategy, and technology.

  • Escaping AI Toyland: Turning Hype into Strategy

    How leaders can move beyond pilots and productivity tricks to unlock true innovation and business transformation with AI.

  • Sensitive Organisations: Building Companies That Can Sense & Respond in the Age of AI

    A new model of leadership and structure where technology, culture, and strategy are tightly aligned.

  • WORKSHOP - Building a Sensitive Organisation

    Practical frameworks for turning an enterprise into a sensing, responsive system – with exercises on decision-making, data use, and culture.

  • WORKSHOP - AI and Creativity Lab

    Exploring how AI can drive not just productivity, but new forms of creativity and differentiation for brands and teams

  • WORKSHOP - AI Readiness Diagnostic

    A workshop where leaders map their organisation’s current capabilities and gaps in AI adoption, and leave with a tailored roadmap.

  • WORKSHOP - Futreproofing Leadership: Leading in the Age of AI, Uncertainty & Disruption

    A workshop blending foresight, scenario planning, and hands-on exercises.

  • WORKSHOP - AI Strategy Sprint: From Pilots to Enterprise-Scale Transformation

    A half-day interactive session helping leadership teams define where AI can create true innovation (not just cost savings).