Martin Adams – Keynote Speaker

CEO of and Innovation Advisor to Corporates, CEOs, Celebrities and Government

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Specialist Subjects

  • Resilience and innovation in a time of a crisis: lessons from the front line
  • Digital transformation: what to do when it's no longer an option but a necessity'
  • Community driven companies: how understanding communities can help modern businesses thrive


  • Spanish


Martin Adams is an international keynote speaker and workshop leader on the topics of artificial intelligence, disruptive technology, innovation and entrepreneurship. Adams has a rich background as a cutting-edge entrepreneur, innovation advisor and policy expert. He shares unique insights that come from the front line of working with a diverse mix of the world’s largest corporates and most sophisticated brands to its most innovative start-ups and CEOs.

As an entrepreneur, he helped setup the world’s first ever social media consultancy, which was eventually backed by Sean Parker (President of Facebook and founder of Napster), where he started to learn about the power of understanding audiences to drive company innovation.

Martin Adams is also the CEO and Founder of, a company that has raised millions to map popular culture around the globe and help companies understand what products and communications their audiences want them to create, before companies have to guess. Codec works with the leading brands in the world, including Unilever, Nespresso Time Inc and the BBC, and has been recognised as ‘the Best Artificial Intelligence Product in Marketing’ (CognitionX), one of the ‘Hottest AI Businesses in Europe’ (TechCrunch) and one of the ’50 most disruptive businesses in the UK’ (Real Business).

As an innovation advisor, he has worked with some of the world’s most high-profile individuals and organisations in the world on how to use technology to be more innovative and connect more deeply with real people- including companies like Pfizer and Red Bull, influencers like Barack Obama, and governmental organisations like the European Commission and Royal Marines. Adams combines powerful insight into the realities of business with a clear vision of what is possible through technology, innovation and entrepreneurship; inspiring his audience to think about what they can do better, both today and tomorrow.

Adams’ unique and powerful approach has led him to being recognised as a Maserati Top 100 Entrepreneur and he is viewed as an international thought leader on how technology can help put people, and more specifically customers and target audiences, at the centre of decision making in business, government and policy.

Martin Adams has delivered keynotes to the world’s leading companies, government bodies and various members of the Royal family, including the Queen and HRH the Duke of York.

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