Deborah Berebichez

Step into the captivating world of generative AI and large language models where boundaries once set by human capabilities are shattered. Imagine the power of crafting an advertisement with a mere chat, effortlessly conjuring compelling content that captivates audiences. But this isn’t just about replacing jobs – it’s about unlocking new horizons for skill sets and job functions.

Join me on a journey through the three strategic archetypes that AI organizations can embrace to become truly AI-fueled. 1) Use AI to discover innovative business models, like Anthem (now Elevance Health), 2) AI-fueled operational transformations, exemplified by Shell’s groundbreaking use of drones and AI in refinery inspection, pushing the boundaries of efficiency. 3) And let’s not forget the profound impact of using AI for influencing customer behavior, as seen in the insurance industry’s adoption of AI to promote healthier lifestyles and safer driving habits.

In this keynote, I’ll delve into real-world examples from each category, guiding you to making the best decision for how to adopt AI for your business. Whether you decide to focus on–growth, efficiency, or enhancing brand/customer interaction, get ready to learn all the ins and outs on how to achieve transformational success. The possibilities are limitless.

Deborah grew up in a conservative community that advised girls not to pursue a career in science, technology, or engineering. In high school she was told that it would be better for her to pursue a “feminine” career. But she wanted to understand how the world works, so she defied her parents and friends and studied physics, becoming the first Mexican woman to graduate with a Ph.D. in physics from Stanford. In this inspiring presentation, Deborah shares the ups and downs of her path to becoming a physicist demonstrating how we can all overcome obstacles and succeed.

She will also take us on a look into the future where technology is changing our lives. For example, the car is not what it used to be. From a simple mechanical device that we had to handle and take care of constantly to get from one place to another, the car is becoming an independent machine that drives itself, that takes care of itself and that is even going to know more about us than we do. Thanks to advances in artificial intelligence (AI), the Internet of Things (IoT) and quantum computers (QC), the future of mobility, of work, or services and of smart cities will be revolutionized. Many of these daily commodities will become service platforms that will help us do everything a bit better. This future offers new possibilities for personal growth, exciting business opportunities, and some unique challenges related to privacy and security.

What is quantum computing? Why do we need quantum computers? Which kind of businesses are using them? How will quantum technology change the world? 

Deborah Berebichez is the Lead Scientist in Microelectronics and Quantum Computing at VTT, one of Europe’s leading research institutes. She will take you to a world of clean-rooms and airtight chambers, of new algorithms and quantum speedups, and of seemingly impossible feats such as quantum teleportation. You will learn how this amazing new world of quantum computing offers an exciting future: better materials and drugs, more secure cryptography and more accurate prediction of weather and climate. You will also understand how various businesses are preparing to remain competitive in the quantum age.

Deborah grew up in a conservative community that discouraged girls from pursuing a career in science, technology or engineering. In high school she was told that if she were too smart, she would never be liked and that it would be better for her to pursue a feminine career. But she wanted to understand how the world works, so she defied her parents and friends and studied physics becoming the first Mexican woman to graduate with a PhD in physics from Stanford. In this inspirational presentation, she shares the ups and downs of her path, which led her to becoming a physicist, a TV host of science programs and a mentor to young women who want to become scientists. Deborah shows how all of us can remove barriers and help young people do science and technology today.