Joao Adao is a highly accomplished keynote speaker specializing in digital transformation, known for his exceptional ability to inspire and guide organizations in navigating the ever-evolving digital landscape. Joao has 30 years of experience at multinational companies, including Procter & Gamble, Boston Consulting Group, Liberty Global, Avery Dennison, hibu, and... Read more
Joao Adao is a highly accomplished keynote speaker specializing in digital transformation, known for his exceptional ability to inspire and guide organizations in navigating the ever-evolving digital landscape. Joao has 30 years of experience at multinational companies, including Procter & Gamble, Boston Consulting Group, Liberty Global, Avery Dennison, hibu, and Meta (Facebook/Instagram/WhatsApp).
In his most recent role as Managing Director for Meta in South America, Joao led an acceleration of revenue growth as a result of creating a winning culture and building a diverse team with strong alignment to common metrics. In his previous experience as President for hibu in Latin America, Joao led a digital transformation of the parent company of Yellow Pages in several countries in the region, as a result of strong cultural work on mindsets, turning a former monopoly into an agile digital competitor, reversing an accelerating drop in revenue and profitability. Currently based in Barcelona, Spain, Joao is a Senior Associate Partner at the global consultancy firm Axialent.
Joao Adao’s journey in the realm of digital transformation began with a solid educational foundation. He earned a Bachelor’s degree in Mechanical Engineering, complemented by an MBA and specialized studies in Organisational Development and innovation. His educational background provided him with a holistic understanding of business dynamics and the transformative potential of technology in various industries.
Joao has a strong international management background in a diverse range of industries, having worked in Europe and Latin America for multinationals and a major consulting firm. Joao is a proven expert and authority on managing large-scale digital transformation and the cultural change required to see these projects succeed.
Joao Adao is a former Managing Director at Meta (Facebook and Instagram) between 2016 and 2022 where he lead their operations in Latin America. Within Facebook, he played a pivotal role in shaping the platform’s digital transformation initiatives. His contributions focused on leveraging emerging technologies, improving user experiences, and driving strategic innovation. During this time working with the two global leading social networks Facebook and Instagram, Joao built an expertise in visual storytelling and social media marketing. During this period Joao also served as a Board Member for the IAB (The Interactive Advertising Bureau). Prior to this he was President and CEO of hibu in Latin America, driving the ongoing digitization of the traditional Yellow Pages that hibu had acquired.
Prior to joining hibu, Joao led Avery Dennison’s South American business as VP & General Manager, based in Argentina. He joined Avery Dennison in 2003 as VP Marketing in the Netherlands, prior to moving to Argentina in 2007 to lead their operations in Latin America. Earlier, he worked in marketing and product management roles at Liberty Media in the Netherlands. Joao also spent three years with The Boston Consulting Group in Portugal. He started his career with Procter & Gamble in Argentina, working in product supply and brand management.
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You can book Joao Adao through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Joao's current availability, speaking fees and any specific requirements for your event.
Joao Adao's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Joao tailored to your event.
Joao Adao speaks on Business & Management, Digital, Digital Trends, Future & Technology, Future of Work. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Joao to align the content with your delegates and goals.
London Speaker Bureau can book Joao Adao for events worldwide, subject to Joao's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Joao Adao is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Joao can accommodate.
London Speaker Bureau will brief Joao Adao on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Joao can offer.
Joao Adao delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Joao Adao's areas of expertise include Business & Management, Digital, Digital Trends, Future & Technology, Future of Work. To get a clear sense of Joao's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Joao Adao can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Business & Management, Digital, Digital Trends, Future & Technology, Future of Work is relevant. Details of Joao's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Joao Adao is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Joao Adao, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Joao's current availability for your dates.