Arturo Bris
Super Europe
Professor Arturo Bris, a leading finance expert at IMD and a globally respected voice on markets, regulation, and governance, brings deep expertise in understanding how economies thrive or falter.
In his latest book, Super Europe: The Unexpected Hero of the 21st Century, he flips the narrative on Europe, challenging its reputation as stagnant and overregulated.
Instead, Bris shows how, through crisis after crisis, Europe has quietly become a model of resilience: strong institutions, robust democracies, high living standards, and global influence in areas like sustainability and digital regulation.
Set against the backdrop of U.S. political dysfunction and social divides, this is a powerful argument for Europe’s relevance, and a timely reminder that its steady path may just be the world’s most successful.
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