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Ben LeggFormer COO of Google Europe and Author of 'Marketing for CEOs - Death or Glory in the Digital Age'
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Ben Legg is an accomplished author and authority in the world of data-driven marketing and digital transformation. He helps companies to survive and thrive in a world dominated by Google, Facebook and Amazon. Legg is currently the Managing Director of Ola UK, India’s largest cab-hailing service, and is challenged with driving operations to establish overall presence and rival Uber.
Legg has deep expertise, and an impressive track record, in areas including global expansion (he has lived in 9 countries and worked in over 50); people-based marketing; digital strategy; product development; corporate development; marketing transformation; e-commerce; big data; customer lifetime value; sales management; organisational transformation and culture.
Ben Legg is an engineer and former British Army officer. He started his post-military business career in 1999 with McKinsey as a strategy consultant. After that, he joined Coca-Cola, holding various strategy, marketing and sales roles in Greece, Poland and India.
His performance peaked the interest of Google, where he became COO of Google Europe 2007-09. Whilst there, Legg wrote the blueprint for Google's monetisation of all major platforms, including Search, YouTube and mobile. These plans led to revenue doubling in three years.
Since 2010, Ben Legg has run various international businesses focused on data-driven digital marketing and technology, including European Directories, Adknowledge and AdParlor (where he still sits on the board). AdParlor is a strategic partner of Google, Facebook, Snapchat and other major platforms.
Ben Legg has helped many of the world's leading companies understand the threats and opportunities posed by those major platforms, then helped them build successful and profitable partnerships.