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Ben LeggFormer COO of Google Europe and CEO AdParlour
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Ben Legg is the CEO of AdParlor, the world’s leading all-in-one video and social advertising platform.
A former British Army officer with over a decade of leading military engineering organisations, Ben Legg started his business career in 1999 with McKinsey as a strategist. Shortly after, he was recruited by Coca-Cola as director of training and development in Greece, and then on to a various executive level sales and marketing positions with Coca-Cola across the globe.
Legg’s performance got the attention of Google, who recruited him for a regional role - before moving into the role of COO, Google Europe. Whilst at Google, Legg’s accomplishments included defining the revenue strategy for all advertising products, leading global initiatives to test and scale new revenue opportunities. These plans led to revenue doubling in three years.
In 2011, Ben Legg was approached by Adknowledge, a pan-US marketing technology holding company - Legg took over from the founder as CEO and led Adknowledge from a mixed collection of US centric advertising technology business units, to a smaller number of global, world class video and social technology businesses.
After selling part of the portfolio, Legg stepped in as CEO of AdParlor - the biggest and most promising business unit - to accelerate the company’s growth, adding partnerships and offices around the world. AdParlor is now one of the world’s largest video and social media marketing platforms.
