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Xenia Tchoumi is a Swiss-Italian model, blogger, fashion influencer and entrepreneur based in London. At 18-years old, Tchoumi placed second in the Miss Switzerland beauty pageant, which made her a house-hold name in the country. Not only has Tchoumi become a well-known name in the fashion industry, but also her background in economics sparked off her business career writing for magazines such as Bilan – the Swiss equivalent to Forbes. ‘Opposed to being just a model, I wanted to have a voice,’ she explains.
The 31-year old has interned at several reputable financial institutions including Merrill Lynch, The London Hedge Fund Duet Group and JP Morgan Chase. Tchoumi speaks an impressive six languages and has given numerous TEDx talks (3 talks).
Tchoumi’s social media and web magazine now produces daily content that is read by over 7.4 million fans. On Instagram, she is highly paid by some of the world’s leading fashion brands to flaunt their products to her 1.4 million followers. Brands like Ferragamo, IWC, Bulgari, American Express, Rolls Royce, Tod’s, Hogan, Tom Ford and Dior, in addition to lifestyle brands such as Vodafone, Sky and Huawei.
Accrediting her failures as the trajectory towards success, Xenia Tchoumi speaks about the negative side of social media and believes it is important to speak openly about setbacks and struggles. She also speaks on female empowerment in the workplace and has spoken at the UN and to the likes of Credit Suisse, J.P. Morgan, UBS, the Founder’s Forum on a variety of topics.
Xenia Tchoumi is an advocate for gender equality and the empowerment of women in the business world. She has spoken at the UN in Geneva discussing the power of digital women in business and how to overcome prejudice through the Internet and in the workplace. Her consulting and keynote speeches explain how social media algorithms work, how large corporates can effectively use “influencers” to brand products and engage with the youth market. She closely monitors every change in the social landscape, is an expert for brand media campaigns, selecting the correct influencers, and using proper negotiation tactics.