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Bertrand Jouvenot is a French keynote speaker, marketing influencer and prominent writer specialising in business, management, marketing, branding and digital.
After writing the first thesis on digital at the Sorbonne University, he spent over twenty years excelling in his marketing positions in a wide range of industries (digital, telephony, retail, fashion, luxury and more). He served as Director of Marketing (CMO) in retail and fashion, where his initiatives have been used as case studies by Mercator (the bestselling scholar marketing book in France). He has been featured in daily press (Le Figaro, Le Monde, Libération…), a plethora of professional magazines and major blogs.
As an MBA graduate, he now advises many companies as an independent consultant. Orange, Dior, Cerruti, Pixmania, Morgan, Nuxe, la Lingerie Française are among his clients.
Bertrand Jouvenot's first book, Le Journal de BJ au bureau – which has enjoyed much success in China – was a debut bestseller and is now read in Universities across Europe and Asia. He is also the author of Managing Softly: Learning From Buddha, Gandhi, Gracie. Bertrand’s third book Mode & Internet: le marketing épinglé, was highly welcomed by media, readers and libraries. His fourth book titled: The Inside story of the Web is travelling around the world, living an exciting book-crossing experience. The book peregrinates across the world, through states, continents and time zones. After reading it, readers from random cities leave their copy (on a public bench, in the train, in an airport etc.) so that another reader in turn takes it, reads it and leaves it somewhere. These readers talk about where they found the book and where they then left it on FrenchWeb. Thus, the journey of the work throughout its route is described. With the unveiling of his fifth book, Le Digital à Toutes les Sauces, allow him to don the apron of a master chef so that we may discover the true recipes of the success of digital. A real treat, indeed.
Bertrand Jouvenot teaches in several business and fashion schools to Chinese and European cohorts.
Bertrand lives in Paris, France, and writes for Le Monde, The Harvard Business Review, le Journal du Net, Les Echos and INfluencia, the prestigious French quarterly-print magazine spotting trends in marketing, communication and creation.