Anders Sörman-Nilsson (Global EMBA / LLB) is a futurist and the founder of the think tank and trend analysis firm – Thinque, which provides data-based research, foresight and thought leadership assets for global brands across 4 continents.
The company’s vision is to disseminate and decode ‘avant-garde ideas which expand minds and inspire a change of heart’, and clients like Microsoft, Apple, Facebook, McKinsey, Jaguar Land Rover, Adobe, MINI, Rugby New Zealand and Lego trust his future guidance.
Anders Sörman-Nilsson is an awarded keynote speaker who helps leaders decode trends, decipher what’s next and turn provocative questions into proactive answers. He has published 3 books on digital transformation and innovation including ‘Aftershock’ (2020), ‘Seamless’ (2017) and ‘Digilogue’ (2013), is a member of TEDGlobal, Entrepreneurs Organization where he is the Sydney Chapter’s Leadership Impact Chair, and was nominated to the World Economic Forum’s Young Global Leaders in 2019.
He is the author of the Microsoft & Thinque whitepaper “How Artificial Intelligence is powering Australian Retail”, the co-creator of the B2B marketing award-winning Adobe Creative (CQ) Intelligence test, and is the host of the 2nd Renaissance Podcast as well as the Entrepreneurs Organization’s Scaling Impact podcast. His futurist thinking has been shared by the Wall Street Journal, Financial Review, Monocle, BBC, South China Morning Post, Esquire and ABC TV.
If digital disruption was the dress rehearsal for your business model’s transformation, COVID19 became the burning platform. By now, we know that this virus has wreaked havoc on lives and livelihoods. None of us, professional, essential worker or otherwise, has been immune to either type of future shock.
But what does the world beyond the pandemic look like? And how do we as humans prepare ourselves for it?
Will we be going back to the status quo after lockdowns ease, or will we be forever transformed? What will we value, and how will we be spending our disposable income? What technologies are here to stay? Will we be migrating back into cities for work, or stay at home? Will the physical and virtual continue to blend? Will frugality be the new norm? What consumer behaviour will shape the commerce of tomorrow?
Digital adaptation and human transformation.
How do you design frictionless customer experiences where customers can seamlessly navigate between digital and analogue touchpoints?
This is the main question Anders explores in this thought-provoking keynote. Emerging technologies such as Artificial Intelligence, Virtual Reality and the Internet of Things are enabling more and more brands to become truly ’seamless’.
This presentation will provide you with fascinating case studies and best practices from smart brands that understand how intelligent technologies can amplify customer service, create compelling customer experiences, remove friction and transform our lives.
A futurephile’s guide to creating seamlessness for your brand and organization.
How to win the digital minds and analogue hearts of tomorrow’s customers.
As some organisations careen recklessly into the digital future and others are left behind by remaining steeped in the ways of old, thought leaders are coming to realise there is an important middle ground. Most often that’s where your customers and clients want you to be, the place where digital and analogue converge – the ‘digilogue’. In the digilogue it is understood that digital satisfies a customer’s mind while analogue soothes the heart.
Knowing Where This Place Is Demands:
1. An understanding of the parts of your business that simply cannot be allowed to go digital.
2. An intimate knowledge of the customer experience, of the touch points that thrill them, that speak to their hearts and not their heads.
3. An understanding of how your organisation tells its story to its public.
4. A recognition of the artisanal skill, or customer service, that keeps customers coming back.
Every business must know where its middle ground lies, where the old-school artisan meets the efficiency and power of the future. This customised presentation will help your people find where that place is.
Global Trends That Will Disrupt Your Existence.
Waves of change are rolling towards us and you’d better be prepared. But how do you spot the waves, or identify what’s going on in the market? How do you sense the direction of the currents, or establish what it means for your business? And how do you best position yourself so you’re not washed away, or choose a market position and ride the wave?
The Waves Of Change Threatening Every Business Are:
1. Digital Disruption – managing the tension between the analogue and digital touch points.
2. Media Madness – realising that every company must think like a media company.
3. Data Driven Dominance – working out how to turn data into competitive knowledge.
This Keynote Will Provide You With The Following Foresights:
– Which new markets you should target, and how to identify and engage them.
– How to step back and deconstruct your own business model to identify new, non-traditional partnerships.
– How to sort through the data storm to turn customer insight into intelligent and strategic business assets.
– How to build innovation strategy that disrupts your competitors.
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