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Keynote SpeakerHamish Pringle

Former Chairman of the IPA; expert on brandsand branding

Hamish Pringle is an expert in the development and stewardship of corporate, product and service brands. After ten years in the role from 2001, he stepped down as Director General of the Institute of Practitioners in Advertising (IPA) in July 2011. The IPA is the UK’s leading trade and professional... Read more

Popular Talks by Hamish Pringle

  • Using cause related marketing to build business
  • Aligning the internal values of a company to its external brand
  • Using celebrity to build a brand
  • Maximising brand strategy depending on market life stage
  • How to spend advertising money in the digital age

Biography

Hamish Pringle is an expert in the development and stewardship of corporate, product and service brands. After ten years in the role from 2001, he stepped down as Director General of the Institute of Practitioners in Advertising (IPA) in July 2011.

The IPA is the UK’s leading trade and professional body for advertising, media and marketing communications agencies. With over 260 of the UK’s agencies in membership, from a broad range of disciplines, they handle an estimated 85 per cent of all UK advertising spend. As Director General, Hamish has represented the IPA many times as an interviewee on television and radio, been used as a source and featured in numerous articles and TV programmes, and spoken often at conferences.

During his 26-year agency career Hamish worked at ten UK agencies for more than thirty companies on over fifty brands, and so there are very few market sectors of which he does not have direct personal experience. Thus he is able to respond to a speaker brief from a position well up the ‘learning curve’.

He is also the inventor of the Diagonal Thinking concept, which tests the hypothesis that the most successful individuals working in the advertising and marketing communications agency business are both Linear and Lateral Thinkers, i.e. they think ‘diagonally’. This has been validated by a five-year research programme and resulted in the free online self-assessment at www.diagonalthinking.co.uk. It has been found that only 10% of the UK population are Diagonal Thinkers.

Hamish is the co-author / author of five successful business books and can address with authority a wide range of topics such as marketing to build business, maximising brand strategy and how to spend advertising money in the digital age. Some of his books include: ‘Brand Immortality – How Brands Can Live Long and Prosper’ (2008), ‘Celebrity Sells’ (2004) and ‘Brand Manners: How to Create the Self-confident Organisation to Live the Brand’ (2001). His most recent book, due to publish in November 2011, is called ‘Spending Advertising Money in the Digital Age – How to Navigate the Media Flow’.

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How to book Hamish Pringle as a keynote speaker

How do I book Hamish Pringle for a keynote speech?

You can book Hamish Pringle through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Hamish's current availability, speaking fees and any specific requirements for your event.

What are Hamish Pringle's speaking fees?

Hamish Pringle's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Hamish tailored to your event.

What topics does Hamish Pringle speak about?

Hamish Pringle speaks on a range of business, leadership and industry subjects. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Hamish to align the content with your delegates and goals.

Is Hamish Pringle available for international events?

London Speaker Bureau can book Hamish Pringle for events worldwide, subject to Hamish's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.

Does Hamish Pringle deliver virtual or online keynotes?

Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Hamish Pringle is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).

How long is a typical keynote by Hamish Pringle?

Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Hamish can accommodate.

Can Hamish Pringle tailor the keynote to our industry and audience?

London Speaker Bureau will brief Hamish Pringle on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Hamish can offer.

What languages does Hamish Pringle present in?

Hamish Pringle delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.

What makes Hamish Pringle a strong fit as a keynote speaker?

Hamish Pringle's areas of expertise include a range of business, leadership and industry subjects. To get a clear sense of Hamish's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.

What kind of events can Hamish Pringle speak at?

Hamish Pringle can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in a range of business, leadership and industry subjects is relevant. Details of Hamish's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.

Does Hamish Pringle offer workshops, panels or fireside chats in addition to keynotes?

Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Hamish Pringle is able to offer alongside or instead of a keynote.

How far in advance should we book Hamish Pringle?

We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Hamish Pringle, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Hamish's current availability for your dates.