Georgia Lewis Anderson

AI might not be coming for your job, but someone who knows how to use it might be… If last year was the age of AI hype, this is the year of implementation. Everybody’s talking about AI, but few will admit how far behind they feel. Georgia’s most requested keynote opens with the shame around this new technology, divides the room into explorers and avoiders and, despite having worked inside AI since 2016, proclaims that anybody who says they know everything about AI is lying. From there she reveals how she’s actually using the tools: the agents running inside her own business, live demos of products she’s built and the everyday uses that take ten minutes rather than a transformation programme. Her line is that AI probably isn’t coming for your job, but someone who knows how to use it might be, and that the skill isn’t being good at AI, it’s being good at your role and able to clearly explain and delegate your workflow. Audiences leave with critical thinking, play and intellectual humility as the things worth cultivating, and something they can try the next morning.

If an AI Assistant is a map, an AI Agent is the car that’ll drive you there. Using insights from shaping AI interactions inside big tech for over a decade, along with building cutting-edge agents inside her own business, Georgia shows audiences what agents can genuinely do today and where they still fall short. Her argument: when execution is cheap, the bottleneck becomes knowing what you actually want, because most failures aren’t really about the model – they are failures to define the problem. She covers how to decide whether to delegate a task to an agent in the first place, how to define a problem properly before automating it, and why management has become AI literacy now that everyone is running an agentic team.

Georgia’s most personal keynote, first presented at King’s College London’s Neuroscience Department, explores what it means to be human in an age of intelligent machines. As systems can generate a million ideas a second, the challenge becomes knowing what we want to spend a million seconds of our time on. Georgia shares her ideology of AI as a mirror, what she learned building an AI version of her therapist, designing ‘tough love bots’ as an antidote to overly agreeable systems, and why, in a world of infinite content, having an opinion and knowing what you want is the rarest and most valuable resource.

Prompting 101: how to go from human intention to machine execution using Georgia’s ‘Words as Tools’ framework, developed from designing AI personalities and interactions at Microsoft, Meta and Google. She teaches structures and systems for prompting, the importance of building prompting libraries, how to get AI writing in a voice that genuinely sounds like you, why sometimes the prompting is the thinking, and how habits like British politeness can actually make you worse at using AI effectively.

As a non-technical person in tech, Georgia has spent over a decade as a creative in a sea of engineers. While many creatives fear AI replacing them, she asks instead: how can we use this technology to amplify human imagination? Drawing on workshops based on an ‘AI-ified’ version of Julia Cameron’s The Artist’s Way (Artist’s W-AI) and her work teaching AI for creativity at Apple, she explores AI as a mirror, why play is the highest form of research, why being willing to be a ‘bad artist’ is now a competitive advantage, and whether human silliness might be the most important API in a world where machines thrive on structure and pattern recognition.

AI will not necessarily produce our best ideas, but it dramatically reduces the cost—in time, money and effort—of generating and testing new ones. Georgia explains how AI can reveal untold options in an instant, help combine choices, compare and contrast approaches and continuously experiment. Having run workshops on this theme, she explores AI as a tool to enhance human creativity, the benefits and risks of these tools, and what they might mean for society and the creative industries.

What does the golden age of AI mean for marketing? Georgia explores some of the most innovative ways AI is being used in marketing today, from AI agents and non-human co-workers that deliver customised experiences around the clock, to how building your own GPTs can transform your marketing materials. She also looks ahead to the future of AI-enabled sentiment analysis and how it will reshape the way brands understand and tell their stories to customers.

Is AI really a ‘weapon of mass production’? And if so, what does that mean for social media? Georgia examines how AI is changing the way content is created and consumed, from the simple ways AI is already embedded in platforms to future applications we have not yet fully experienced. She helps audiences understand both the opportunities and the implications of AI-driven social media.

What does AI mean for music production and for the way fans discover and interact with the music they love? Former music journalist and AI consultant Georgia explores how AI tools might change the future of music creation, music’s long relationship with technology, and how AI could enable entirely new genres. She also considers where human emotion and storytelling sit alongside AI-generated music.