Barbara Cassani is an American business woman who created British Airways’ no-frills Go airline. From an initial investment of £25m she steered Go through a £110m management buyout (backed by 3i) and remained as CEO until the sale to easyJet for £374m five years later. A former Veuve Clicquot Businesswoman... Read more
Barbara Cassani is an American business woman who created British Airways’ no-frills Go airline. From an initial investment of £25m she steered Go through a £110m management buyout (backed by 3i) and remained as CEO until the sale to easyJet for £374m five years later.
A former Veuve Clicquot Businesswoman of the Year, Cassani started out as a management consultant with what was then Coopers & Lybrand working in both Washington and London. She moved to BA and held a variety of strategic, sales, customer service and marketing roles on both sides of the Atlantic. She also served as General Manager in North America, responsible for the alliance with US Airways and a joint venture with American Airlines.
After leaving the airline business Cassani founded and led London’s 2012 Olympic bid, before handing over to Lord Coe. She then became chair of the Legacy for London Advisory Group, helping to secure a lasting benefit from the Olympic and Paralympic Games.
Cassani has a range of business interests in the travel and leisure sectors. At Jurys Inn, where she was appointed Chairman, she oversaw a group of thirty city-centre hotels in the UK, Ireland and the Czech Republic; and as a director at Air Berlin, she oversaw activities within Germany’s second largest airline.
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You can book Barbara Cassani through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Barbara's current availability, speaking fees and any specific requirements for your event.
Barbara Cassani's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Barbara tailored to your event.
Barbara Cassani speaks on a range of business, leadership and industry subjects. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Barbara to align the content with your delegates and goals.
London Speaker Bureau can book Barbara Cassani for events worldwide, subject to Barbara's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.
Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Barbara Cassani is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).
Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Barbara can accommodate.
London Speaker Bureau will brief Barbara Cassani on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Barbara can offer.
Barbara Cassani delivers keynotes in English. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.
Barbara Cassani's areas of expertise include a range of business, leadership and industry subjects. To get a clear sense of Barbara's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.
Barbara Cassani can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in a range of business, leadership and industry subjects is relevant. Details of Barbara's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.
Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Barbara Cassani is able to offer alongside or instead of a keynote.
We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Barbara Cassani, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Barbara's current availability for your dates.