Cheryl Goh – Keynote Speaker

Group Vice President of Marketing, Grab

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Cheryl Goh Profile Picture

Specialist Subjects

  • Leadership
  • Technology




  • English


Cheryl is part of the early founding team at Grab. Starting in Kuala Lumpur as a one-man marketing team, she set up the marketing practise for Grab over the last 7 years. Today, she leads marketing and social impact in over 350 cities in eight countries, covering all of Grab’s business verticals including transport, food, financial services and logistics. She oversees Grab’s marketing efforts across the region, leading a team of over 500 marketers across Southeast Asia.

In her role:

  • She shapes the strategy behind the company’s brand and reputation.
  • She leads teams across the end-to-end sphere of marketing, covering user acquisition and demand growth, advertising and promotions, branding and social, public and corporate reputation, marketing research and insights.
  • She also leads social impact at Grab and believes in building inclusive capitalism to solve problems of poverty and climate change.

Recognised as a thought leader in the tech, marketing and start-up space, Cheryl has been invited to speak and serve as a panellist at various technology, start-up and digital marketing conferences and forums.


  • Asia-Pacific Power List 2020
  • Women Leading Change Awards 2020
  • Influence 100 2020
  • WFA Global Marketer of the Year 2019 finalist

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