Keynote Speaker

Erik Saelens

Rebranding and Renaming Specialist

Popular talks

Rebranding and Renaming
Marketing and Sales
Communications
Internal Branding
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Erik Saelens speaks at Get tomorrow 2017

Talks

Popular talks by Erik Saelens

Rebranding and Renaming
Marketing and Sales
Communications
Internal Branding
Crisis Communications
Legal aspects of branding
IPO Strategies

Biography

About Erik Saelens

Erik Saelens is the founder and executive strategic director of Brandhome group, which makes companies grow faster than their markets.

With over 25 years’ experience in brand marketing and communication, Erik Saelens specialises in rebranding and renaming, and has executed and researched more than 300 brand-change operations worldwide. He is also an expert on brand management and M&A and IPO strategies, and draws on a strong operational background when putting these strategies into practice.

Until 2002 Erik Saelens worked as senior brand advisor to the board of Royal Dutch Telecom KPN in The Hague and Brussels. He was previously employed at Sodexo as a member of the international brand management team, having started his career at Walibi, a European amusement park group.

His expertise has earned him a place on the boards of companies such as Unbox (BE), CQ (US) and Stackin (US), where he contributes to decisions on the businesses’ strategies and future.

Erik Saelens focuses on what makes branding meaningful today and how to make marketing relevant tomorrow. He addresses how brands can maintain or initiate contact with their customers and what these customers really want from the brand.

Saelens has written more than 15 books on brand marketing in order to share his expertise and insights with the widest possible audience.

“A brand is an immaterial asset, a belief system.”

Testimonials

What clients say about Erik Saelens

"Listening to Erik feels like sitting in the back seat of a 4WD with a new age marketeer driving me around on a rocking adventure road through the time machine of marketing."

Gunter Uytterhoeven, CMO Axa

"Erik may not have intended it, but his vision on branding is also about sociology and politics."

Claude Guéant, Former Chief of Staff to President Nicolas Sarkozy

"After listening to Erik on storytelling, you will never look the same way ever again at brands and the stories they (don’t) tell."

Peter De Keyzer, Chief Economist BNP Paribas

"I always thought branding was about luck.  Erik reveals the science behind branding and helps me understand better how and why branding money is put to work."

Frank Verhagen, CFO DELTA

"Erik shows that disruption and change are not just trendy words – they are processes we will have to apply every minute of every day."

Christophe Degrez, CEO Eneco

"Out of over forty speakers at CHARGE, the premier marketing and branding event for the energy space, Erik was the one who was provoking and left the audience thinking and wanting more. He both provide innovative content and challenged the delegates. To me, that is a the right recipe for a good conference and a great speech."

Prof. Dr. Fridrik Rafn LARSEN, Chairman Charge Energy Branding 2017

"Erik offers brilliant insights and challenging thoughts on how to cope with a revolution that has only started."

Axel Miller, CEO D’Ieteren

"Erik puts all megatrends in perspective and provides any organization with a toolkit on how to tackle the future."

Frank De Moor, CEO & Chairman Executive Board Q-Park

"Erik’s thoughts are a wake-up call, one no business or industry can afford to ignore."

Ari Epstein, CEO Antwerp World Diamond Centre

"The Brandhome method® provides marketers with the right ingredients and the right recipe to get branding right!"

Kurt Frenier, Senior Marketing Director PepsiCo

"With the correct authentic and activating time, Erik’s story sets people into action. Activating people to move in the right direction is what business is all about."

H.E. Sulaiman Hamid Almazroui, Ambassador of the United Arab Emirates to the United Kingdom

How to book Erik Saelens

Answers on fees, availability and booking process.

How do I book Erik Saelens for a keynote speech?

You can book Erik Saelens through London Speaker Bureau by submitting the enquiry form on this page or calling our team. One of our consultants will respond promptly with Erik's current availability, speaking fees and any specific requirements for your event.

What are Erik Saelens's speaking fees?

Erik Saelens's speaking fees depend on the event format (in-person or virtual), the location, the length of the engagement and the level of customisation required. Please contact London Speaker Bureau for an up-to-date fee quote for Erik tailored to your event.

What topics does Erik Saelens speak about?

Erik Saelens speaks on Marketing, Strategy. Talks can be shaped around your audience, industry and strategic objectives - share your event brief with London Speaker Bureau and we will work with Erik to align the content with your delegates and goals.

Is Erik Saelens available for international events?

London Speaker Bureau can book Erik Saelens for events worldwide, subject to Erik's schedule. Please send us your event date, location and format and we will confirm availability and handle travel and logistics on your behalf.

Does Erik Saelens deliver virtual or online keynotes?

Virtual and hybrid keynotes are now a standard part of the speaking industry. Please contact London Speaker Bureau to confirm whether Erik Saelens is available to deliver a virtual session for your event and on which platform (Zoom, Microsoft Teams, a bespoke studio or your own).

How long is a typical keynote by Erik Saelens?

Most keynote speeches run between 45 and 60 minutes, often followed by a 15-30 minute Q&A. Other formats - shorter conference slots, panel appearances or longer workshop sessions - may also be possible. Share your agenda with London Speaker Bureau and we will confirm what Erik can accommodate.

Can Erik Saelens tailor the keynote to our industry and audience?

London Speaker Bureau will brief Erik Saelens on your audience profile, sector and objectives so the keynote can be shaped around your event. The level of customisation possible depends on the speaker and the lead time - contact us with your brief and we will confirm what Erik can offer.

What languages does Erik Saelens present in?

Erik Saelens delivers keynotes in Dutch, English, French. This profile may not list every language available; ask London Speaker Bureau to confirm. If you require simultaneous interpretation or a multilingual format, please mention this in your enquiry and London Speaker Bureau will arrange it for you.

What makes Erik Saelens a strong fit as a keynote speaker?

Erik Saelens's areas of expertise include Marketing, Strategy. To get a clear sense of Erik's style, credentials and how they engage an audience, please review the biography, popular talks and any videos or testimonials shown on this page, or request a detailed speaker brief from London Speaker Bureau.

What kind of events can Erik Saelens speak at?

Erik Saelens can be booked through London Speaker Bureau for corporate conferences, leadership events, internal team meetings, association gatherings and private client engagements where expertise in Marketing, Strategy is relevant. Details of Erik's background and previous engagements are included in the biography above; contact us if you would like a more detailed list of past clients or case studies.

Does Erik Saelens offer workshops, panels or fireside chats in addition to keynotes?

Beyond keynote speeches, many of the speakers on our roster also take part in workshops, executive masterclasses, panel discussions and fireside chats. Contact London Speaker Bureau with your preferred format and we will confirm what Erik Saelens is able to offer alongside or instead of a keynote.

How far in advance should we book Erik Saelens?

We generally recommend enquiring at least three to twelve months in advance to secure your preferred date with Erik Saelens, particularly during peak conference seasons. Where possible we also accommodate shorter lead times - please contact London Speaker Bureau to check Erik's current availability for your dates.