Olivier Ezratty – Keynote Speaker

An expert in marketing and business development in the high-tech industry

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Olivier Ezratty Profile Picture

Specialist Subjects

  • Innovation
  • Digital Media
  • Marketing
  • Artificial Intelligence
  • Health

Language

  • French

Biography

Olivier has 29 years of experience in software research and development, marketing and business development. He started in 1985 at Sogitec, a wholly owned subsidiary of Dassault Aviation, as a software design engineer, then project manager and group manager of the development team working on custom electronic publishing projects. He then became an early adopter of the Windows platform, starting projects on its initial 1.0 release.

Starting in 1990, he then acquired at Microsoft France a broad experience in all dimensions of marketing: products, channels, customer, communication and public relations. He launched the first version of Visual Basic in 1991 as well as Windows NT in 1993, and a bunch of partner programs. All these are now IT industry standards. He became Chief Marketing Officer of Microsoft France in July 1998 where He reengineered internal and external communication tools, charter, processes and vendors, reshaped its public relations including starting dealing with government institutions, managed customer’s and partner’s transition to Year 2000 and Euro, consolidated its call centre and telesales operations and also launched Windows 2000 and Office 2000.

In May 2001, He became Director of the Developer and Platform Evangelism Division which he created and staffed for the France region. This organization of 50+ is chartered with driving the adoption of the Microsoft enterprise platform by software developers, IT professionals, software vendors, as well as with the computer science academia and research. He launched the « .NET » platform, new partnerships with the best universities, research organizations and local software vendors, as well as initiated the first strategic .NET projects with large accounts across many industries. He left Microsoft in 2005 to become a freelance contributor to the innovation ecosystem in France.

His blog “Opinions Libres” was created in 2006 and is read mainly by corporate marketing, strategy and economic intelligence executives, students, researchers, investors, entrepreneurs and journalists. Each January, he publishes a comprensive Consumer Electronics Show reports of 200+ pages.

Olivier is a university guest speaker, covering innovation strategies and entrepreneurship at various schools like Ecole Centrale Paris, HEC, eMBA Telecom and Mines de Paris.

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